Suggests the use of time-proven marketing methods to attract high school students to college music programs and keep them interested in the music program. Explores facets of the college and the program that draw students, including reputation, location, costs, and program content. (LS)

More and more colleges are building fancy residence halls and improving their grounds to stand out in an increasingly competitive market for freshmen. Colleges are also finding that they must upgrade their dining halls because students are going off campus for pizza and other fast food. (MLW)

Examined recruiters' attitudes regarding various hiring characteristics (communication, job selection, appearance) and their impact during initial campus interviews. Questionnaires were completed by 95 recruiters visiting West Virginia University and representing business/industry, hospitals/clinics, and public education. Results revealed that…

Suggestions for improving alumni association membership recruitment and retention, for raising non-dues income, and for keeping records are made based on Kansas State University's experiences. (MSE)

An expected wave of retirements has some institutions stockpiling professors by hiring them before openings occur, while many colleges and universities worry about the dwindling supply of high-quality faculty candidates. (MSE)

A growing number of small consulting firms--many composed of retired superintendents and university professors--have entered the marketplace to help school boards find new district leadership. Also, 39 state school boards associations now operate search businesses. This article profiles 23 independent firms that handle superintendent searches,…

Some development officers at historically black colleges are seeking strategies to cultivate white alumni for fund raising, as volunteers, and for recruiting students. The challenges are similar to those faced by predominantly white colleges in reaching black alumni. Some see racial bias as a barrier. (MSE)

Surveyed 124 human resource professionals/recruiters and 222 academicians to determine their agreement on communication and management skills needed to get and keep professional-level jobs; skills/traits that make differences when firing decisions are made; and skills needed to compete in global marketplace. Found that two groups generally agreed…

Accounting students (n=237) perceived closed-mindedness and one-sided communication as the most serious barriers to communication in campus interviews; they viewed barriers as less serious than did business students. Recruiters were less concerned than students with prejudice/bias and lack of feedback and more with lack of credibility or interest.…

Surveys a group of management seniors, management faculty, and business recruiters at Purdue University (Ohio) to determine perceptions of desirable job attributes that would appeal to a new graduate. Students were most concerned with benefits and frequent raises as opposed to base salary pay, contrary to what the faculty and recruiters thought.…

A number of factors have led to the dearth of qualified high school athletic coaches: an aging faculty, the gender equity promoted in Title IX, a shrinking pool of new teachers willing to coach, meager budgets, the explosive growth of sports such as soccer, and a hyper-competitive attitude among many students and parents. (MLF)

Reviews processes involved in community college faculty recruitment, including justifying the new position, recruiting methods, evaluating applicants, and arranging candidate visits to the campus. Discusses changes in standards for recruiting and hiring from the 1990 Americans with Disabilities Act and implications for practice. (21 citations)…

To market their institutions effectively, college advancement professionals need to understand that marketing encompasses several specific activities and begins with the customer's needs, not the institution's. The administrator must know the institution thoroughly before developing a marketing plan and be able to develop and adapt marketing…

Argues that for librarianship to become the information profession in a changing society, the continuing education environment for librarians must be strengthened. Proposes that, rather than recruiting new blood, professional education must focus on developing skilled continuing education practitioners and develop strategies to ensure the…

Notes that current surge in promotional activities has called into question the social responsibility of colleges and universities. Focuses specifically on admission and promotional practices. Begins by reviewing the current practice, then goes on to discuss self-regulation, counseling, and the role of marketing in the college admission process.…