Unlike traditional students, most nontraditional students lack a history of active contact with institutions of higher education. Recruiting programs directed at the non-traditional student need to be highly individualized. A marketing survey approach can be used to custom-design special course offerings. (Author)

Presents a model for constructing and evaluating an effective alumni volunteer program to aid the student recruitment effort. A review of successful programs reveals certain common features and provides important touchstones for other schools looking for the principles and practices with which to organize their own efforts. (Author)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Describes the development of a community college journalism curriculum that, among other accomplishments, increased course offerings from nine to 19 hours and moved from the English program to a separate mass communications division. (AEA)

Describes the ideal qualities of teachers in small schools, and explains how to recruit ideal teachers and how to provide inservice training for those who are less than ideal. (JM)

There is a serious shortage of industrial arts teachers. An intense recruitment effort must be initiated by all industrial arts professionals. Suggestions are offered as to how the following groups can aid recruiting efforts: industrial arts teachers in grades 7-12, industrial arts teacher educators, and industrial arts professional groups. (CT)

A study on the use and effectiveness of marketing in postsecondary admissions is discussed. The study shows that only 8 of 16 marketing techniques were used by more than half of the respondents. The broader scheme of marketing is seen as not having been put to use fully by admissions officers. (MLW)

One method for determining requirements of job applicants is to survey, by function, various segments of the company. A three-part questionnaire was designed to identify the preferences of hiring supervisors, the personal attitudes of management, and feelings related to recruiting women/minorities and obsolete employees. (Author/KMF)

Describes a federally funded program designed to build a wide range of services to attract deaf adults into continuing education. (LRA)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

Staffing patterns, level of influence on admissions policy and on actual admissions decisions, and planning and research activities of admissions offices were examined. In addition, the extent to which marketing consultants are used in developing admissions materials was also considered. (Author)

Identifies and discusses three current and emerging problems in graduate admissions: lack of understanding by applicants about admissions procedures, lack of information available to applicants about graduate programs, and lack of information about applicants available to those persons making decisions about admissions and appointments. (JMF)

Discusses study to ascertain problems existing in ethnic studies programs: lack of consensus regarding goals, recruitment of faculty, and funds available. Results indicate a need for decisions and clarifications regarding ultimate goals of ethnic studies. (KC)

To determine how to mail information to prospective students identified through the College Board's Student Search Service, Xavier University researched three hypotheses: August and December are good mailing times; the easier it is for students to respond, the higher the response rate; the easier it is to respond, the lower the final enrollment…

Trying to place those students who are not the "cream of the crop" can really challenge a placement counselor's ingenuity and skills. (Author)