In New Zealand, school principals (headteachers), sometimes with a sub-committee of the school board of trustees, interview and hire their own teachers. This research examined whether school principals exhibit different styles in recruiting beginning teachers. A small group of principals was interviewed and items reflecting their views were then…

For five decades, medical education policy in the United States has been built around the expectation that, if too few physicians were produced, additional physicians would be available from other countries. That policy is examined in the context of the desire for an ever-increasing number of physicians who will provide an ever-expanding array of…

The role of the school psychologist has evolved from the traditional position of psychometrician to a scientist-practitioner who assumes a more progressive, proactive leadership position in initiating reform in the schools. This shift is guided by a changing paradigm from child deviance, or child pathology, to a collaborative, problem-solving…

Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

This article reviews Holland's theory and describes how it can be used to recruit prospective students. Two fictitious case studies illustrate how postsecondary admissions departments can use this theory to improve their recruitment results. It will also explain how the theory can help admissions counselors sell benefits of the institution;…

This paper draws from a systematic literature review carried out for the General Teaching Council for Scotland on "Widening access into the teaching profession." The paper first sets out a rationale for seeking the creation of a teaching profession that is demographically representative of the wider population. It is suggested that eight…

This study examined the characteristics of a community college Web site by using focus groups and questionnaires with currently enrolled students. Consistent with other studies, organization and content are highly valued. Unlike previous studies, however, many participants did not utilize the Web at all in their application process. This study…

In this article, the authors describe the use of an experiential team-based project in a capstone marketing management course. In the project, students worked with the university administration to develop a marketing plan for the Admissions Office's Tour Guide Program. The authors discuss why such marketing activities are important to colleges and…

This paper addresses recruitment of Health Information faculty for community and technical colleges, an issue of crucial importance because many faculty hired during the enrollment boom of the 1960s are retiring. The design for this research was a factorial experiment, involving a two-way analysis of variance. The participants (N = 194) were…

Studied the Massachusetts Signing Bonus Program for New Teachers, a teacher recruitment program. Findings for 4 years show many failings of the program, which has produced relatively few urban teachers with low rates of teacher retention. (SLD)

How teachers tell the story behind their school's success means the difference between making a connection with their community and positively shaping awareness, or leaving a negative impression and losing the battle for the hearts and minds of the very public they are trying to serve. While most schools have someone whose job is specifically that…

This article describes "The Millennium Project" developed in 1998 by the American Association of Family & Consumer Sciences (AWACS) to develop models for fostering greater diversity within the family and consumer sciences (FCS) profession. "The Millennium Project" was funded at Florida State University (FSU) and entitled, "Step Ahead: Creating a…

Today's workforce is characterised by an increasing mix of people with varying career aspirations, work motivators and job satisfiers. This paper discusses the intergenerational nature of today's workforce, which is currently dominated by the age groups commonly referred to as Baby Boomers and Generation X. The Baby Boomers defined and redefined…

Integration has become a cliche in enrollment management and student services circles. The term is used to describe everything from integrated marketing to seamless services. Often, it defines organizational structures, processes, student information systems, and even communities. In Robert Sevier's article in this issue of "College and…

The article addresses lesbian, bisexual, gay, and transgender students and uses the acronym "LBGT" when referring to all four of these sexual/gender orientation groupings. At times, however, we will refer to only lesbian or gay students, or only lesbian, bisexual, and gay (LBG) students when we are discussing a particular source that…