Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the…

The key to achieving effective marketing of centers and services is to make messages creative, consistent, and continual. Creative marketing involves creating an awareness of the program. A consistent, identifiable image will create program recognition. Effective, continual marketing utilizes a mix of marketing methods on an ongoing basis to…

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…

Addresses issues associated with the part of the work force in educational research employed by British universities, including implications of recommendations in the Dearing Report. Identifies problems in recruiting experienced and qualified staff at all levels, and encouraging potential staff to pursue careers in educational research. Proposes…

A new Web site provides a new structure for tuition discounting by allowing a student to bid the amount he/she is willing to pay, which member institutions accept or reject. The site is intended to help match students with institutional members of the consortium, usually less-well-known smaller schools. Possible difficulties for both institutions…

Interviews were conducted with 591 Mexican Americans to determine adoption interest and create recruiting practices for prospective parents. Approximately one-third of sample reported an interest in adoption, but many perceived both structural and cultural obstacles to adoption. Based on findings, recommendations for increasing recruitment of…

A study of advertising and recruitment for adult education in Denmark, Italy, Germany, England, Scotland, and Spain revealed that adult participation is shaped by access to program information. Decentralized, community-based information systems, publicity that helps overcome negative stereotypes and past schooling experiences, and high-quality…

Looks at what 10 states (Arkansas, Illinois, Maryland, Minnesota, Nebraska, New York, North Carolina, Ohio, Utah, and Washington) are doing to ensure that their students are able to access high-skill, high-wage information technology career opportunities. (JOW)

Reports on a recent trend at community colleges to employ consultants to advise on ways to recruit and retain students. Suggests such efforts are due to current enrollment declines after years of steadily increasing enrollments. Notes the competition of for-profit institutions and online courses. Quotes both critics and supporters of using…

Discusses factors possibly contributing to the non-enrollment of all seven black students admitted to the California Institute of Technology including few black faculty, the rigorous curriculum, lack of aggressive recruiting of minorities, and emphasis on test scores. Compares CalTech with the Massachusetts Institute of Technology's which enrolled…

Examines job satisfaction of librarians of African descent employed at academic libraries who are members of the Association of Research Libraries (ARL). Presents results of a three-part job satisfaction survey that identifies areas of satisfaction and dissatisfaction and discusses the need to recruit and retain a diverse workforce. (Contains 38…

Presents experienced recruiters' techniques for finding the right employee. Encourages recruiters to read extensively on groups, such as Generation X, so as to appreciate prospective employees' goals. Gives tips on marketing a firm, spotting and avoiding recruiting mistakes, ways to build relationships, and strategies for utilizing career fairs.…

A board member describes the aftermath of a Connecticut district's decision to dismiss a superintendent hired speedily during the previous summer. The board hired a newly retired interim superintendent, formed a search committee, found an excellent taker who lasted seven years, then began the process all over again. Superintendent turnover is a…

Because of declining enrollments, a survey of technology education majors (n=537) was undertaken to determine factors that influenced them to select technology teacher education as a major. Results suggest the importance of meeting personally with prospective students and working with secondary technology education teachers to have the maximum…

Nationwide, widespread application shortages exist for high school principals. A 1998 Association of California School Administrators study of 11 representative districts found that positions went unfilled due to stress, salary, and shortage of qualified candidates. Dealing first with contextual concerns, then with personnel and institutional…