Compared the effects of personalized direct mail recruitment letters on the response rate of 2 groups of 300 students each. One group received a personalized recruitment letter; the other received a nonpersonalized letter. Results showed no statistical difference in response rate between the 2 groups. (TE)

Argues that an inability to attract and graduate minority students in the near future will threaten the legitimacy of U.S. colleges. Uses the state of Michigan and its colleges to illustrate this argument by highlighting the Incentive Scholar Program, a program which the state initiated to attract greater numbers of minority students to its…

Based on Gustavus Adolphus College's experience with hiring a consultant for student recruitment, suggestions for optimizing the working relationship are provided. Issues include establishing needs, selecting a firm, setting a schedule, using progress reports, and avoiding communication problems. (MSE)

Presents highlights from the 1988 College Placement Council Survey and addresses significant changes from 1984 version. Provides information on obtaining a list of individuals willing to exchange information about in-house software programs. (BHK)

Discusses electronic recruiting, a process which enables employers to directly access computerized college student resume information via modem. Addresses such advantages as providing up-to-date student information and alleviating paperwork. Provides an example of this system. (BHK)

Student recruitment for doctoral programs in educational administration is an important topic that has escaped experimental study. In a recent study, reactions of female and male teachers, as potential administrator candidates, were more positive when recruitment brochures stressed program requirements and expectations, rather than the…

The promotional campaigns of three colleges who attract nontraditional students are described. Metropolitan Community Colleges (Missouri) showcase alumni success stories and faculty profiles. The University of Maryland University College uses ads in regional newspapers. The University of Richmond University College uses advisory boards made up of…

Supports the inclusion of teaching among the professions licensed by New York State. Argues that licensing will give the profession added stature which will help school districts recruit high-quality teachers, and that licensing will increase teacher accountability. (FMW)

Describes college minority recruitment program based on personal contact strategies focusing on these phases: (1) awareness through dissemination of information; (2) inquiry when potential students request information from the college; (3) application when the goal is to meet the students' needs; and (4) deposit when students have decided to…

In continuing education, recruitment is the step whereby adults are inducted into a program of systematic learning; retention relates to the capacity of the program to transform the initial commitment into continuing participation. Adult students are more likely to initiate and to continue participation when recruitment and retention activities…

Describes the recruitment and retention of adult students in light of two varieties of organizational theory. Compliance theory was formulated to classify relationships between organizational representatives and "lower participants" in large organizations. Open systems theory emphasizes the nature of the interaction between an…

Addresses issues related to the recruitment, admissions, and academic success of adult students and presents a variety of institutional practices aimed at the retention of adult students. (JOW)

Recruitment and retention strategies in continuing higher education must consider both organizational and programmatic approaches and focus on the subtleties of learners' participation patterns. (Author)

The phenomenon of dropout that once plagued correspondence education can be reduced in modern distance education systems by careful recruitment techniques and counseling strategies. (Author)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)