Many things happen when human services education is a part of the school. Not only do the students and recipient institutions benefit, the school and community feel the good effects, too. (Editor)

Olympic College purchased eight one-minute advertising spots per day for use seven days a week at a local independent radio station. Ten sample spots are presented. This economical approach was successful in increasing over-all enrollment and the number of FTE students; it also attracted many adults to the college. (DC)

The bibliography lists approximately 125 documents and journal articles concerning issues and practices in the recruitment and retention of personnel for general and special education at district, state, and higher education levels. Citations date from 1975 to 1989 and are listed by author or institution and include ERIC (Educational Resources…

Volunteers assume a wide variety of responsibilities in community organizations. In service-oriented activities, adult and community educators make extensive use of volunteers, asking them to fulfill a number of roles and giving them such responsibilities as tutoring, counseling, problem solving, and decision making. Issue- or cause-oriented…

Current research suggests principal effectiveness is key to a successful instructional program. However, there is considerable lack of uniformity among superintendents regarding principal recruitment and selection. Of the 80 surveys mailed to a random sample of the nation's superintendents, 35 usable surveys rating the importance of 42 recruitment…

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

The Cooperative Extension Service has become the largest adult education and human service program in the United States. It makes use of about 1.5 million adult volunteers who spend an average of more than 100 hours each conducting Extension programs under the guidance of extension personnel. Volunteers play a variety of roles including policy…

This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

Examples from other career fields are discussed in the light of the feasibility of using various kinds of financial incentives for recruiting talented students into teaching. Three primary categories of student financial aid are examined: loans, grants, and sponsored employment. Descriptions are given of four public service programs using these…

Michigan's Macomb Community College's (MCC's) student recruitment plan outlines specific activities, timelines, and budgets to meet the institution's goals for college advancement and the instructional divisions' and service departments' goals and objectives for student recruitment. Section I offers a summary of MCC's market segmentation approach…

A project explored the process by which recruiters used information to make decisions on whom to interview. Data were collected from recruiters seeking candidates in electrical engineering, computer science, business, accounting, and social sciences/liberal arts, including communications. Recruiters relied heavily on major grade point average…

The source of employee recruitment has been related to numerous important work outcomes (e.g., turnover, performance), but reasons for this relationship are not known. To test the viability of two possible explanations for recruiting source effects, i.e., employee level of realistic expectation, or individual differences, information was gathered…

This Food Service Training Manual offers 11 lessons and 3 tests on personnel management. Lesson 1 introduces the subject and discusses five functions--from planning through evaluating--of the management process. Lesson 2 covers management's responsibilities and approaches and the pitfalls of decision-making. Verbal and nonverbal communication in…

The induction of teachers into the organization is a much discussed, but often neglected process. This presentation discusses the reform movement in teacher education and its effect on recruitment of students into the teaching profession; the "common sense" fallacies that guide the beginning teacher and how to cope with those fallacies;…

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…