Carefully researched and documented considerations of turnover, job selection criteria, and salaries point to conclusions about how best to utilize today's college graduates. (Author)

Third article in series of three, all in this issue, discussing how placement field will be affected in the '70s by more students, less counseling, small staffs, and student attitudes. (Author)

Describes the Professional Development Program (PDP) at the University of California, Berkeley. This is a model faculty-industry effort which aims to increase enrollment and retain students in areas of science and technology. States that under this program, universities maintain excellence, and industry receives a better qualified work force. (NRJ)

Among Black adolescents in Chicago, Illinois, gang recruiting was more prevalent in depressed communities and was targeted primarily at veteran delinquents. Gang members exhibited higher interpersonal self-confidence but lower societal self-confidence than gang recruits, and members appeared to be less attached to school and have less parental…

Raises fundamental questions regarding student recruitment: (1) why recruit students into nursing? (2) what are the issues that determine whether a school should have a nursing program? and (3) what are students being recruited into? (JOW)

Indicates that profiles of undergraduate students are valuable as aids in the recruitment of high school students, the identification and counseling of undecided undergraduates who may be suited for a home economics program, and the advising of declared home economics majors. (JOW)

The secretary of education explains why he thinks a position of "master teacher" would help raise the esteem in which teachers are held and attract more highly qualified students to the profession. (SK)

Describes how a senior citizen volunteer tutor program at Emerson Elementary School in Riverside (California) achieved success through careful preparation, staff and student cooperation, extra effort to find interested senior citizens, and continual expression of appreciation to volunteers. Presents 17 hints on starting a grandpeople project. (RW)

At Clarke College (Iowa) a business office computer that will eventually form a college-wide system is being used in the admissions process, to send out financial statements, and to keep track of the budget. (Author/MLF)

Presents step-by-step guidelines to the administrator for hiring a college music teacher, from the determination of a vacancy, through advertising and screening, to the employment interview and salary negotiation. (SJL)

The Volunteers in Public Schools program in Volusia County (Florida) has brought expertise from the community to the classrooms, enabled school districts to stretch their resources, and generated support for the schools. The ways in which the program recruits, trains, utilizes, and recognizes its volunteers are discussed. (MLF)

Explains market segmentation and defines undifferentiated, concentrated, and differentiated marketing strategies. Describes in detail the marketing planning process at the Metropolitan Community Colleges. Focuses on the development and implementation of an ongoing recruitment program designed for the market segment composed of business employees.…

Despite Federal efforts to increase minority participation in university level research and development (R & D), there is a disproportionate underrepresentation of minority men as trainees. Reasons seem to lie in R & D recruitment strategies and practices. (Author/GC)

This collection of project and program descriptions describes a successful student recruiting method, the features of the United States Air Force Academy's English department, a writing program for the professions, and the writing program at Pennsylvania's Beaver College. (AEA)

Educational marketing--which uses marketing methods unique to education institutions, including segmentation, direct mail, and information technology--is discussed. A model for student recruitment developed by the University of Pittsburgh is described. (Author/MLW)