Describes Denver Public Schools' response to the teacher recruitment dilemma, especially for attracting minority candidates. The Colorado district has formed a cooperative partnership with colleges and universities that identifies potential teachers from the student population. The model's five stages are explained. (MLH)

To ensure an adequate number of professionals in home economics education, recruitment strategies must be determined. This paper reviews studies that identify the factors involved in a home economics career decision. Suggestions for recruiting home economics majors, particularly home economics education majors, are given. (Author/CH)

Recruiting programs aimed at the spouses of potential faculty members are becoming more common at universities and colleges. Among the reasons most frequently cited for this phenomenon are: there are more dual-career couples; more women are attending graduate school, raising the likelihood of academic marriages; and competition for faculty. (MLW)

New trustees who begin their board service with incomplete explanations or unrealistic expectations might find their tenure unsatisfying. After hearing the unvarnished truth-in-expectation, the new trustee will walk into the board relationship with eyes wide open. (MLW)

In response to major concern among employers today, identification of potential minority recruits, presents statistical report on minorities in higher education. Because of special interest in locating minority engineering recruits, minority participation in engineering education is highlighted. Discusses problems of obtaining information on…

The superintendent search consultant is employed by the board of education and must always act in the board's best interest. Boards want consultants to be friendly and courteous, provide information, and foster an aura of good feeling with candidates and the board. Candidates should receive accurate information, selection criteria briefings,…

Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

Ranken Technical College in St. Louis, Missouri increased African American student enrollment 400 percent over a 10-year period by offering preentrance remedial courses and a learning resource center, monitoring progress, and providing financial aid. (JOW)

It is critical that nursing recruit individuals who reflect the populations served; curriculum and clinical experience should be culturally relevant. Current demographic data provide information to guide goal setting for educational programs, research, and clinical practice. (SK)

Describes Goucher College's plans to expand its overseas internship program. Following a brief overview of Goucher's program, this article presents questions and answers from interviews with employers concerning how they feel about internships and job opportunities abroad. (NB)

Employers (n=107) of human resource professionals described their hiring practices. Only 13 companies had human resource internship placements for college students. Most widely used methods for recruiting were newspapers, informal channels, and internal recruitment. Highest rating for initial screening criteria were given to job experience in…

Surveyed 171 small organizations that employed professional-level staff to examine what managers of small organizations value in professional-level employees and how they recruit potential employees. Most frequent recruitment methods included personal referrals, classified ads, and referrals from current employees. (NB)

Introduces specifics related to production elements and message elements of college videos. Outlines aspects of lighting, audio, narration, backing music, and performance music. Discusses elements of pace, physical plant, people, and programs with regard to marketing. Suggests the goal is to create a unified vision to attract the target audience.…

Companies that manage diversity successfully have common characteristics: chief executives' commitment, diversity as a business objective, fair compensation and career tracking, careful diversity training, consistent focus during downsizing, and plans that address the concerns of white males. (SK)

Provides overview of the vital role a sound admission program plays in helping an institution fulfill its mission. Notes that, in the future, admission directors will need to implement the concept of strategic planning, and that strategic decision making will be needed in the future student recruitment environment. (NB)