A survey of 134 administrators of undergraduate home economics programs examined student recruitment strategies and whether they differed with such variables as program size, environment, or group responsible for recruitment planning. Results show that all programs are using several different strategies in combination. (Author/CH)

Describes a Long Island (New York) high school district's concentrated effort to expand their pool of potential substitute teachers and offer them a comprehensive orientation program. The district used PTA newsletters, letters to staff, and newspaper notices to attract applicants. Training covered curriculum, teaching strategies, classroom…

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Focuses on four issues: (1) recruitment of faculty members, (2) employing organizations' responsibilities, (3) supervisor's role, and (4) challenges for professional associations. (JOW)

The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)

The hypothesis that community colleges compete with postsecondary proprietary schools is tested by a secondary analysis of the National Longitudinal Study of the High School Class of 1972. The findings demonstrate that the two types of institutions draw from different populations. Thus the hypothesis of competition is rejected. (Author)

Describes an innovative way for school districts to develop their own source of effective teachers to replace those who retire or leave. Norwalk-La Mirada School District (California) created a staff development plan using an exceptional principal, five "group leader" teachers, and a coordinator to train and certify excellent teachers…

Illustrates the varied ways that can be used to reduce barriers and encourage participation in continuing education. Shows what teachers can do directly and how they can assist members of their clientele and representatives of other organizations. (JOW)

To recruit students and raise money, some colleges are presenting increasingly distorted pictures of themselves. Misrepresentation in fund-raising includes using money for a purpose other than the one for which it was raised. (MLW)

Four educators at Central Washington University conceived the Education Week program as an opportunity to bring outstanding high school juniors and seniors to a university campus and share with them the teaching profession. Preparation for and implementation of Education Week is described. (MT)

Provisional certification has been used in vocational education to relieve a shortage of occupational skills teachers. Using an alternative certification system in other areas should be preceded by careful analysis of the experiences of vocational education and research into the effects of nontraditional teachers on the school and classroom…

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

The author evaluates several recruitment programs with a view toward bringing talented students into teaching. He recommends a Teacher Corps Fellowship program, which would include both service-payback and sponsored employment components. (MT)

The USSR's celebration of the twenty-fifth anniversary of its Lumumba University in Moscow is described. The university's purpose is to provide higher education for "countries that have gained their freedom from colonial dependence" and to enable "backward" cultures to enter the modern world. (LB)

Describes the goals and implementation plan for the "Master Teacher Program," an incentive pay system that will make teaching a professional career; draw new, high quality teachers, challenge good teachers to do better, and encourage excellence in Tennessee classrooms. The program is part of the larger "Better Schools Program."…