States that similarities between education and other services may not be sufficient to conclude that services marketing methods can be easily transferred to all markets in higher education. Article identifies and discusses why higher education marketing is a particular challenge. Suggests that understanding these challenges can help in making…

A study of 52 volunteer mentors of single parents found that 24 of the 30 successful mentors had higher education levels; 20 had social work or training background; 11 successful and 12 unsuccessful mentors had altruistic motives; 19 successful and 3 unsuccessful mentors had career motives; 6 who were motivated by personal experiences were…

Uses a chain metaphor for describing mentoring, a nurturing process in which an accomplished professional serves as role model, sponsor, master teacher, and career counselor for a promising novice. Suggests that more mentors are needed to encourage others to become or remain technology education teachers. (JOW)

A survey of 60 engineering students at the University of the Pacific found that 55, including most of the international students, considered the mandatory cooperative education program important or very important in choosing the school. A survey of prospective students indicated that the mandatory program was not an enrollment deterrent. (SK)

Review of research on employee relocation in the United Kingdom and North America identified barriers to relocation and types of personal and financial support provided by organizations. Force-field analysis assessed the relationship between barriers and organizational interventions, particularly in UK local government agencies. (SK)

The recruitment budgeting cycle (RBC) places teacher-recruitment activities on a more systematic, professional plane. RBC action steps include reviewing and updating recruitment goals and activities, identifying the previous year's activities, defining outcome criteria for determining cost effectiveness, ranking activity costs, evaluating…

A board vice-chair describes Portland (Oregon) School District's year-long search for a new superintendent after a burnt-out incumbent decamped in September. The board hired a utilities executive stand-in, then ran enticing advertisements, encountered media problems, assembled a list of 19 candidates that rapidly deteriorated, visited two…

Discusses the effectiveness of the World Wide Web as a tool for recruiting employees. Suggests that most firms use several methods for filling their labor and talent needs including employee referrals. Indicates that about 17 percent of successful employee searches are made via the Web compared to other methods. (JOW)

Discusses how faculty job openings at community colleges are on the rise at the same time higher education faces budget constraints, but that recruits must be mindful of such schools' missions. (EV)

A survey of job applicants and examination of recruitment processes conducted at nine universities indicated that applicants' attraction to an employer was influenced by familiarity with the firm and the social context. No differences in perceptions of organizational attributes or attraction to the firm appeared between those who had and had not…

The enrollment rate of minority students is soaring and the shortage of minority teachers is a grave concern. Programs in Connecticut, Maryland, Michigan, New Jersey, New York, and North Carolina are attempting to combat the problem. (JOW)

Presents the history of the Cleveland Council of Black Nurses, formed in 1972 after the dissolution of the National Association of Colored Graduate Nurses. Discusses struggles with discrimination in education and employment and the current challenges of recruiting and retaining African-American nurses. (Contains 51 references.) (SK)

Offers evidence for making teacher diversity a central component of teacher quality and examines elements of the teacher quality agenda that discount or limit diversity. Outlines what the National Education Association is doing to promote teacher diversity, providing recommendations for programs and policies to recruit a more qualified and diverse…

A qualitative study of 14 adolescents teaching younger children identified 10 elements of program success: dedicated adult supporters, active recruitment, strong curriculum, initial training, ongoing training and support, attention to details, recognition and reward, team building, ensuring success experiences, and feedback and evaluation. (SK)

After refining its teacher standards, a California school district implemented professional standards for administrators, a goal-setting and assessment system, and a professional- development support model. Principals are responsible for providing effective school, community and instructional leadership; creating and maintaining a positive…