Compares the communication strategies of small communities having successful industry recruitment programs with small communities having unsuccessful recruitment programs. Finds that the existence of a marketing program positively relates to recruitment success, and that direct mail with brochures and personal contact were the most common…

Fifty-six families who adopted special needs children were interviewed concerning such areas as parent expectations, competencies, and sense of responsibility and attachment. A profile of adoptive parents was developed with implications for recruitment of adoptive parents for children with special needs. (Author/DB)

Discusses the business of higher education where, shielded by laws, traditions, and folkways, college costs have risen without regard to productivity. Looks at how some are offering tuition at bargain rates to attract students. (JOW)

Of 171 undergraduates, 90 viewed a videotape of a "friendly" recruiter and 81 an "unfriendly" recruiter. The former group made significantly more positive inferences regarding the recruiter's organization than did those watching the "unfriendly" tape. These inferences affected their attraction to the job. (SK)

A 2-year study collected data from 773 college students who visited a company, of whom 376 received job offers and 135 accepted. Overall evaluation of the visit, perceptions of the location, and host likeableness were related positively to acceptance. (SK)

Examines how the Family and Medical Leave Act's special rules affecting primary and secondary education are likely to change the way that school administrators think about and make use of substitutes. Considers the pool of people who become substitutes and the way that they are recruited and compensated. Discusses intermittent leave for teachers…

Guidelines are offered for more effective use of college campus recruitment videos. Suggestions include mailing tapes to selected students; supplying tapes to feeder schools and counselors; displaying the video at off-campus recruitment events; and showing the video on television. Additional targeting ideas (such as use with international…

Describes International Business Machines (IBM) Corporation's wholly owned, for-profit subsidiary, Employment Solutions Corporation, created to represent and coordinate IBM's employment process, focusing on the college hiring issue. Attempts to answer questions raised by career services practitioners about how IBM's campus recruitment program is…

Discusses the limited number of African Americans involved in any aspect of nursing programs--as undergraduate students, doctoral candidates, and faculty members. Also looks at the problems encountered by African Americans in academe. Offers strategies for recruiting and retaining African-American nursing faculty. (JOW)

Describes Japan's two-tiered approach to recruitment in which graduates from top Japanese universities are automatic hires, while those from second-place schools must do job searches to find employment. Notes that, in Japan, university personnel play very large role in recruiting and that Japanese companies are concerned with goodness of fit…

A series of questions provides a framework for camp directors assessing their need for volunteer staff, possible reactions of top-level organizational management and paid staff, and special qualities needed for successfully managing volunteers. Job descriptions, recruitment, training, supervision, and evaluation of volunteers are discussed. (SV)

Describes five stages of deciding on purchase or job: recognition of employment need; career information search; evaluation of career alternatives; identification and acceptance of employment; and postchoice evaluation. Evaluated importance of freedom/significance, growth, and variety in career decisions of 362 college students. Concludes…

Discusses how a growing number of states and school districts are using public service announcements (PSAs) to recruit students. Describes how a world-class decathlete appeared for free in a PSA for the Idaho Division of Vocational Education. (JOW)

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

Indicates that colleges who welcome a more diverse student body often have increasing enrollments and decreasing graduation rates. Suggests the importance of understanding a student's aspirations and expectations and of supporting a set of ideas and values that will help in the pursuit of college studies. (JOW)