My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and…

Historical expositions on the teaching religious in Catholic schools can be seen as constituting models aimed at promoting reflection on the possibility that teaching can be influenced by discourses of "vocation" and "the giving of service", every bit as much as it can be by "industrial" and "labour"…

As colleges and universities adopt marketing orientations to an ever-increasing extent, the relative merits of mass marketing and target marketing must also be explored. Researchers identify buyer types as potential students focused on quality, value or economy. On the other axis, learner types are described as those who focus on career,…

Every other summer, Sewanee: the University of the South invites a handful of prospective students to take an exclusive tour of its campus and surroundings, in Tennessee. This special treatment is reserved for "legacy" students. Sewanee, like many other small private colleges, aggressively recruits prospective students whose parents, grandparents,…

There is growing evidence that students throughout the world no longer see the US as the primary place to study; that in some form this correlates with a rise in perceived quality and prestige in the EU and elsewhere; and further, that this may mean a continued decline in the US's market share of international students. There clearly are a complex…

In November of 2009, Noel-Levitz conducted a Web-based poll of accredited postsecondary institutions across the U.S. to compare their spending on undergraduate student recruitment. To provide context, the 2009 costs were then compared to the findings of previous Noel-Levitz polls conducted in fall 2007 and fall 2005. This report provides…

When U.S. Secretary of Education Arne Duncan talks about using merit pay to attract the best teachers to the classroom, he probably doesn't have in mind a place like Richmond County, North Carolina. In this rural community where the unemployment rate is nearly 14 percent and there's no movie theater for miles around, school administrators say…

The state of teaching and teacher education is the result of more than a century of compromises and adjustments demanded by the exigencies of another era. During the late 19th and early 20th centuries, the teaching profession was designed to match the rapid expansion of schooling. It relied on a captive pool of inexpensive, educated female labor…

The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful case study of a university is presented on how one university has used this tool to compete for students. A discussion including suggestions on how to…

This article discusses House Bill 280 as a response to the state of Georgia's drastic need to recruit and produce highly qualified mathematics teachers. The bill attempts to address the shortage of fully certified secondary mathematics and science teachers by offering additional compensation to aide recruitment. The bill also provides incentives…

Almost nobody, it seems, disputes the importance of effective teachers--including teachers themselves. However, principals actually do none of the things they do when they value something as highly as most people say they value good teachers. By looking at scores on year-end standardized tests by teachers, principals think they have a pretty good…

Universities are not immune to the effects of the slumping economy, yet many of them are reporting their highest application and enrollment rates ever, as hard times compel people to look for new ways to increase their skills. Students' efforts to improve their job prospects, along with colleges' marketing efforts, have, indeed, translated to…

Evidence clearly points to the presence of intercollegiate athletics at the early junior colleges established prior to World War I. Moving into more current times, the authors find among prominent reasons for institutional involvement with athletics giving students a "true college experience," expanding access, recruiting a more diverse student…

The announcement in June 2007 by Antioch University that it would be closing Antioch College produced a great deal of commentary. One of the better offerings was a 2007 piece in the "Weekly Standard" by Charlotte Allen, which ran under the title "Death by Political Correctness." Her analysis presents a complex picture, but Allen leaves no doubt…

The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…