The Employment and Training Administration (ETA) of the U.S. Department of Labor oversees the registered apprenticeship system by issuing standards, monitoring state agencies, and promoting registered apprenticeship. Registered apprenticeship program "sponsors" are individual employers or groups of employers (sometimes in collaboration with…

This research examined the strategic process of integrated marketing communication and its application in U.S. public institutions of higher education. A quantitative survey analyzed 42 leading U.S. public colleges and universities as ranked by "U.S. News & World Report." To further examine the findings of the survey, qualitative interviews were…

A review of the websites of 43 UK-based agencies that are recruiting teachers in South Africa and other countries finds that important information about what to expect often is missing. An analysis of the marketing strategies shows that agencies overall are promising schools thorough vetting of candidates and low fees, are promising prospective…

Two-way immersion schools provide a promising model for service delivery to students who are English language learners. With the goals of bilingualism, academic excellence, and cross cultural appreciation, these schools are designed to build bridges across linguistically heterogeneous student bodies. Yet while empirical evidence demonstrates that…

Admissions deans everywhere shared concerns about recruiting students during a recession as they tried to discern how, or if, the economy would affect demand for their institutions. Amid this uncertainty, colleges used many different strategies. Some recruited more here and less there. Some offered more merit aid, while others scaled back. Some…

Purpose: The purpose of this paper is to discuss the findings of a study of the management of senior managers. The aim is to describe the ways in which firms in a small economy, such as New Zealand, manage their managers and analyse how they deal with the strategic challenges that are involved. Design/methodology/approach: The study applies the…

For years, some universities have dreamed of border-defying online programs that vacuum up tuition dollars far beyond local students. But now a growing number of institutions are ramping up their efforts to attract working adults in their own backyards. Commuter-serving urban universities can not match the marketing muscle of faster-growing,…

Mass higher education, a characteristic recently unique to the United States of America, is now almost universal in scope in developed countries. This article contrasts the relative ease with which American higher education accommodated the rapid expansion of its student base with the difficulties that the United Kingdom, more particularly…

The University of Illinois Global Campus, a multimillion-dollar distance-learning project, is up and running. For its March-April 2009 term, it has enrolled 366 students. Getting to this point, though, has looked a little like the dot-com start-up bubble of the late 1990s. Hundreds of Internet-related companies were launched with overly ambitious…

This paper posits a classification of tertiary education institutions into four tiers: world research universities, selecting universities, recruiting universities, and vocational institutes. The distinguishing characteristic of world research universities is their research strength, the distinguishing characteristic of selecting universities is…

American colleges and universities compete with each other for undergraduate and graduate students, faculty and staff, research funding, and external contributions, as well as on athletic fields. This competition is often alleged to be a zero-sum game; what one institution wins, another must lose. However, as the authors show here, the Common…

The assumption that members of business-oriented social networking Web sites are passive jobseekers has never been validated. The purpose of this study is to examine the accuracy of this assumption. The study concludes that this claim is questionable and that the majority of members registered at one major site, and possibly others, are currently…

The Job Central National Labor Exchange (www.jobcentral.com) has become the effective replacement for America's Job Bank with state workforce agencies and, increasingly, with community colleges throughout the country. The American Association of Community Colleges (AACC) has formed a partnership with Job Central to promote its use throughout the…

A national study of rehabilitation counseling graduate students and state-federal rehabilitation counselors investigated whether there were differences between (a) what graduate students preferred to do upon graduation and what they believed vocational rehabilitation counselors did, (b) what graduate students preferred to do upon graduation and…

Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences?…