This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…

With an increasingly smaller base of potential employees in long-term care facilities, especially Certified Nursing Assistants (CNAs), and an increasingly larger population of elderly persons needing their services, Salter Healthcare Services in Massachusetts has developed plans for retaining CNAs. Although the Salter Corporation has been…

Five programs in the Bridges to Work demonstration have functioned as a labor market exchange--with the main services being job matching and transportation coordination--for job-ready inner-city workers and suburban employment. The logistics of transportation have been simple; the basics of employment have been an ongoing challenge. Sites have…

This preliminary research examined employers' assessment of the general attributes of their new college graduate recruits. While some wanted more people with specific technical training, others preferred to train the employees themselves, especially for managerial positions. Still others felt college graduates were overrated as employees. (IS)

The key to minority student retention is seen not to be successful programs for the minority student but basic institutional changes, such as increased minority faculty, administrators, and trustees, and the use of computers as a neutral, helpful way of dealing with problems. (Author/MLW)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to admissions, evaluation of credentials, student financial aid, marketing and recruitment, and articulation agreements and practices are summarized. Names and institutions of conference participants are included. (MSE)

A survey of 467 business students at Virginia Commonwealth University investigated results of the business school's tuition differential pricing strategy, which charges a higher tuition in order to provide students with strong computer and technological instruction and support. Results indicated the additional services created added value for…

Freeman Hrabowski III, president of the University of Maryland, Baltimore County, created the Meyerhoff Program to increase the number of African American males earning doctorates, and ultimately to increase minority faculty in engineering, medicine, and the sciences. Program features include mentoring, leadership training, and early intervention…

Application of a grounded theory approach in a study of 18 minority students in professional programs at a research university found 3 strong influences in students' choice of professional field and likelihood in achieving educational goals: family support; ideal of service to community; and determination. Implications for minority recruitment and…

Since passage of Maryland State Senate Bill 795, the Baltimore City Public School System has implemented and advanced on a broad, multipronged front to enhance the quality, stability, and effectiveness of its school workforce. Examines four prongs: recruitment, retention, professional development, and performance evaluation of teachers and…

This study compared the affective attributes of 1990's preservice teachers with those of 1980's preservice teachers. Surveys examined concerns, teaching attitudes, teaching anxiety, confidence, and academic ability. The 1990's students were as academically capable as their 1980's counterparts, with similar or more desirable affective attributes.…

As Texas' elite public colleges and universities experience enrollment declines, the state is requesting clarification of the legal decision in "Hopwood v. Texas," in which the court rejected affirmative action and mandated race-neutral admissions policies. The Texas attorney general disagrees with federal officials and critics on…

The Ohio Appalachian Center for Higher Education, a consortium of 10 colleges serving Appalachian Ohio, provides grants to school districts that design innovative projects to encourage students to enroll in college. The area's college-going rate has increased substantially. Approaches used include demystifying the application process, home visits,…

Discusses the role of the administrator in communication programs. Considers educational goals and values of students; variations in enrollments; historically under-represented student populations; and faculty turnover and replacement. (MS)

Despite increases in teacher education enrollments, urban schools continue to suffer from serious staffing vacancies, due in part to the shortage of prospective minority teachers. This article lists representative programs operating on Federal, state, higher education, and school district levels designed to recruit teachers for placement in urban…