As a discipline, marketing can offer several things of value to the National Institute of Education (NIE), both with respect to its design function and its dissemination. This report identifies those items that marketing can offer NIE and explains how they could be used. The authors maintain that NIE can profit from marketing's (1) emphasis on…

The independent, nonprofit research institute is a phenomenon of the twentieth century. These institutions now engage in research not only in industry, but also in national defense programs, public health, space exploration, atomic energy, education, economics, and public policy. The nonprofit research institutes are of particular interest because…

Science reporting today is starting to undergo some basic changes, partly because of audience reactions which journalists have learned about, partly because of convictions of some writers that changes are needed, and partly because of the growing involvement of science and technology in pressing social problems. Science reporting is no longer…

A new kind of systems approach to science educational publishing is presented in this paper. This synergistic approach to the publishing of instructional materials for science education would require input from psychologists, scientists, classroom teachers, and science education researchers. The role of the science education researcher is…

This paper is mainly devoted to the analysis of four planning reports that were produced by the Planning Unit of the National Institute of Education (NIE) to guide NIE's activities for 1972-73. Each report presented recommendations for new programs and management activities intended to lead to better achievement of American educational goals. In…

Oral history is a vital and necessary research tool for documenting, supplementing and preserving information pertaining to the Afro-American experience. (Author)

The definition of test bias--the inventory of the ways in which the term is used--has many widely disparate aspects frequently stemming from entirely different universes of discourse. This article attempts a review of the status of each of these. (Author)

This is a discussion of the process by which new research ideas are developed, receive clinical trials, and become new therapeutic or diagnostic tools. (BB)

Cross cultural psychology is considered as a methodological strategy, as a means of evaluating hypotheses of unicultural origins with evidence of more panhuman relevance, and as a means of developing new theoretical psychological phenomena. (Author)

A summary is given of investigations examining the attitudes of five- to twelve-year old children concerning (1) definitions of health and illness, (2) concepts of causation and prevention, (3) perceptions of vulnerability, and (4) use of health care providers, and suggestions are presented for implementing specific educational processes based on…

This essay outlines the theoretical framework surrounding the debate on school desegregation and offers a reanalysis of the role of research in school desegregation. (Author/AM)

Despite declining public confidence in the schools, education does make a difference in both intellectual and monetary terms. A number of changes are needed, however, including better integration of educational research and practice with other social services, and the development of a more useful system of educational research and development.…

Presents an overview of research on the teaching of spelling. Emphasizes that spelling is a subject that can be taught, and instruction has two major objectives: the automatic spelling of a security list and the ability to apply correct spelling in written communication. Focuses on study methods, testing, recording progress, dictionary use, and…

The translation of research into practice in school psychology is seen as having three related but distinct components: (1) the application of research findings to practice; (2) practice as a form of research; and (3) practice informing research. It is concluded that research and practice are compatible, but that stereotypic thinking about…