Roland Barth is principal of the Albert Edgar Angier School in Newton, Massachusetts. (IRT)

Describes the strategies used by Pacific University (Oregon) to build up enrollments in foreign languages, including restructuring the program for foreign language majors, changing teaching methodology, and emphasizing study abroad. Also discusses active student recruiting. (EKN)

Australia and Canada share a current public malaise about the role and future of higher education. Studies of public opinion suggest ambivalence about university performance; suggests administrators should spend their effort appealing for public understanding and support. (MSE)

Colleges and universities have survived a decade of financial exigency because of the resilience they developed. The primary problem to be confronted in the 1980s is still inflation, not declining enrollment, but inflation in the next ten years will not be as bad as recently. References and other resources on response to financial exigency are…

Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)

The effect of a sharp fall in the birth rate on German universities and the need to identify new target student groups are considered. The implementation of extended education and three matters of significance in promoting it (prospective audience, organization, and use of appropriate distance-study materials) are discussed. (Author/MLW)

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)

A model is presented for analyzing the cost benefits of a school reorganization in which ninth graders are moved to senior high schools and sixth graders to junior high schools. Data from a Maryland school district show the reorganization will save money through increased capacity utilization and economies of scale. (Author/RW)

Describes a study conducted to determine the accuracy of the Cohort-Survival Method of Enrollment Forecasting, based on enrollment data collected over a ten-year period from a random sample of 42 Missouri school districts. Compares forecast accuracy with the enrollment stability and location of each of the districts. (JP)

Likely enrollment trends in the near future may forecast difficulties for institutions, and for current and prospective faculty, but students will seldom, if ever, have it so good on campus. Institutions will be primed to serve student needs better than ever before. (MSE)

The relationship between demographic changes, higher education enrollment trends, and college-age participation in higher education is discussed. Factors influencing educational demand in 1960-78 and means of measuring participation rates are examined. Enrollment trends until 1996 are discussed. (MSE)

Declining enrollment and the impact of Proposition 13 are discussed in regard to retrenchment and retention rates. It is suggested that higher education establish meaningful communication and affirmative programming to lessen the effects of retrenchment and cut-backs. (Author/LC)

Higher education enrollment is seen as declining during the next 15 years. The decision to struggle on or close down must rest with governing boards or legislators. They must take the responsibility for their institutions and at the same time provide the best education for the greatest number of students. (MLW)

The mobility patterns of teachers in one large urban school district are examined for the period from 1965 to 1974, using logic analysis. Teacher seniority and changes in student enrollments are much more important in explaining transfers and terminations in the 1970s than in the 1960s. (Author)