Marketing in contemporary society is undergoing a shift in its foundational beliefs, including those concerning how the discipline treats customers. In this article, we present marketing educators with new ways of thinking about customers and challenge core marketing concepts by leveraging an elevated marketing perspective. We provide a roadmap to…

The "cold open" is a literary technique that can be usefully adapted for management education, particularly as an opening exercise on the first day of class. Specifically, this approach includes presenting a carefully chosen problem to the class without preamble, providing students an opportunity to work on the problem, and perhaps most…

All teachers whether in teacher training, field experience, student teaching, substitute teaching or covering a class; need an arsenal of short activity breaks aimed at increasing heart rate for students, or for allowing a "brain boost" for better focus, creativity and to become more mentally productive. Brain boosters are examples of…

Active learning techniques are generally considered to be any classroom activities in which students become an active participant in learning, instead of a passive listener to a lecture. Service learning activities are generally experiential (real life) and reflective problem-based learning activities in which students enrolled in an academic…

Although most employers report room for negotiation in their job offers to recent graduates, fewer than half of recent graduates report attempting to negotiate. Considering that every raise employees receive throughout their career will be a percentage of their salary at the time, failure of new employees to maximize starting salary through…

This study investigates the teaching and learning of single-digit whole number multiplication in China. Analysis of data from documents, classroom teaching, and semi-structured interviews revealed three salient characteristics of emphasizing "oral calculation," "calculation speed," and "understanding" across…

The authors develop a two-stage classroom experiment to illustrate convergence to long-run equilibrium in a market where price-taking firms are capacity-constrained. Once equilibrium in the first stage is established, capacity constraints are introduced by imposing discontinuities in the fixed costs of several firms. The experiment demonstrates…

Traffic congestion and road tolls are familiar economic concepts for most undergraduates; however, students often have difficulty explaining exactly how theoretical principles like externalities and social welfare are related to their real-world experiences, such as driving. The authors present a classroom exercise to demonstrate how congestion…

The theory of Instrumental Genesis (IG) accounts for the mutual evolution of artefacts and their uses, for specific purposes in specific environments. IG has been used in Computer-Supported Collaborative Learning (CSCL) to explain how instruments are generated through the interactions of learners, teachers and artefacts in 'downstream' classroom…

The present study seeks to reveal the impact Emotional Literacy Training (ELT) that lasted for two months, on students' emotional intelligence performance. The study was designed as a quasi-experimental research. The experimental group consisted of 16 students, while 12 students were assigned to control group. Data in pre-test and post-test were…

Although contemporary rhetoric and composition scholarship has engaged in sustained inquiry into writing, speaking, and reading as rhetorical acts, little attention has been paid to the ways in which listening functions as a mode of rhetorical conduct. Recent developments in feminist rhetorical studies have recovered listening as a rhetorical art…

A variety of research studies reveal the advantages of actively engaging students in the learning process through collaborative work in the classroom. However, the complex nature of the learning environment in large college general chemistry courses makes it challenging to identify the different factors that affect students' cognitive and social…

This study aimed to explore primary school teachers' perception of using Interactive Mathematics (IM) software in teaching and learning activities using qualitative interpretive phenomenology. It involved seven teachers non-randomly selected from the lower and upper primary with different gender and teaching experiences who participated in a…

Using a mixed-methods approach, this study uses an Internet survey to investigate the curricular freedom reported by Prekindergarten through Grade 8 teachers in the United States concerning the inclusion of children's literature into their classrooms and curriculum, particularly in the current sociopolitical climate. Drawing upon Bronfenbrenner's…

Objectives: Computer Science (CS) education has become increasingly prevalent in elementary schools because of multiple rationales, such as the importance of computational literacy and the growing demand for CS-related workforce preparation. As elementary CS standards continue to be adopted by many states, more examples and voices from the field…