Offers an overview of advertising as it relates to student publications. Discusses what advertising is; what the consumer wants; the buyer and seller; creating a selling strategy; basic building blocks; advertising art; and text. Describes basic guidelines for designing an ad, outlines some assignments for students, and notes a few things not to…

Offers observations on perspective in illustration, the visual component of point of view in story, from a prolific illustrator of children's books. Lists six questions for stimulating student response about the illustrator's point of view. (PA)

Offers a writing exercise intended for college English classes, which offers a hypothetical case to be considered (along with directions for papers and additional leads) that prompts students to consider ceremonial uses of language (such as the "Pledge of Allegiance") and various issues related to it. (SR)

Describes two class activities for moving new words into students' productive vocabulary. (RS)

Discusses a mystery novel ("The Butcher's Theater" by Jonathan Kellerman) in which one detective has a physical disability and another has a learning disability. Discusses how this novel and a specific read-aloud from it can create an awareness of what disabilities are and how to acknowledge them. Notes specific language-arts activities related to…

Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

Five classroom ideas are presented that foreign language teachers can incorporate into instruction. (Author/VWL)

Notes Rei Noguchi's recommendation of integrating grammar instruction with writing instruction and teaching only the most vital terms and the most frequently made errors. Presents a project that provides a review of the grammar lessons, applies many grammar rules specifically to the students' writing, and teaches students the effective use of the…

Describes an effective scene study class including the sequential tasks of: analyzing the script independently; collaborating with a scene partner and finding common ground; developing the throughline of action; and working the moments, the beats, and the overall scene until each moment flows into the next. Considers ways to set up classroom…

Presents and explains a framework that can be used to determine the potential authenticity of teaching practices. Describes the potential for authenticity offered by thematic literacy instruction. (SR)

Describes using reading centers, called Reading Choices, placed around a kindergarten room to provide kindergarten students with more opportunities to read and interact with stories and with print. (SR)

Discusses the story lines in "The Adventures of Tom Sawyer," how the characters in the book reflected people in Twain's childhood, the famous whitewashing scene, and Twain's racial attitudes. Appends suggestions for stimulating student response to the novel. (RS)

Discusses cooperative learning in second- and foreign-language learning. The article offers a working definition of cooperative learning accompanied by examples of cooperative activities easy to incorporate into everyday teaching routines. Arguments and counterarguments regarding the strengths and weaknesses of cooperative learning are presented.…

Describes how the author juxtaposes popular and classic literary texts in an introduction to literature course, structuring the course around a group of questions related to the difference between popular and so-called classic literature, leading students to consider important and complicated issues related to reading, interpreting, and evaluating…

Explains the concept of Question-Answer Relationships (QAR), and provides an outline for teaching the strategy. Offers examples of learning experiences that integrate the QAR strategy with mathematics content and offers directions on how to create a unit that integrates strategy instruction with content instruction. (SR)