Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible…

A new experiential exercise affords marketing students the opportunity to learn to design service environments. The exercise is appropriate for a variety of marketing courses and is especially beneficial in teaching services marketing because the proposed activity complements two other exercises widely used in this course. Service journal and…

Although it is difficult these days to find a company that does not have a website, you do not have to look very far for to find a website with significant design and architecture flaws. Getting a visitor to your website is one thing, making the experience effortless and allowing them to find exactly what they need is another story. That being…

Social networking via texting, Facebook, Twitter, and similar media is enormously popular with students, though it often leads to communication challenges along gender lines. Research supports the fact that men and women have divergent expectations for social networking and use it differently. Students can benefit from classroom experiences that…

In this article, the author describes a creative way to demystify contemporary art for students. TASK is artist Oliver Herring's creation, where participants actively interpret instructions found on little pieces of paper--what he calls "tasks." An art classroom has all the key ingredients for a TASK event: (1) people; (2) materials; (3) space;…

The hold-up problem is central to the theory of incomplete contracts. This can occur if, after making a sunk investment in a relationship, one party can be taken advantage of by the other party, leading to inefficient underinvestment. The authors describe a simple teaching experiment that illustrates the hold-up problem, and address how to…

After more than two decades of research on the design and development of implantable biomedical microsystems, it is time now to organize research achievements in this area in a consolidated and pedagogical form. This paper introduces a new graduate course in advanced biomedical circuits and systems. Designed for graduate students with electrical…

Concerns about the ability of post-secondary students to read scholarly materials are well documented in the literature. A key aspect of reading at the deeper level expected of these students is connecting new information to prior knowledge. This study is based on an activity where students were explicitly required to make such connections as part…

People tend to evaluate themselves more favorably than they evaluate others, a tendency that is known as the better-than-average effect (BTA effect; Alicke, 1985; Brown, 1986). In an attempt to demonstrate the concept of the BTA effect, a classroom exercise was conducted with 78 undergraduate students in an "Introduction to Psychology"…

The case positions the reader as a faculty member who must advise a student who is struggling in his administrative internship. The case walks the reader through a set of internship experiences that place the intern in an increasingly uncomfortable position with his internship sponsor. These experiences encourage the reader to reflect on the…

Writing Center faculty at the Medical University of South Carolina teach humanities courses in which we include literary texts that are not ostensibly "about health care" to introduce to students how unique an illness narrative can be--to challenge, in fact, preconceived notions student may have about what "counts" as a…

The purpose of this exercise is to get students to relay and connect with the impact of ethics on public relations research. Students will begin to realize and analyze how their personal ethics influence their professional ethics choices. This is conceptualized through the completion of the Collaborative Institutional Training Initiative (CITI)…

Most interpersonal communication course textbooks include a section or chapter on the topic of self-disclosure. Students are normally introduced to elements of self-disclosure, such as a definition, functions, or reasons for self-disclosure, risks of self-disclosure, and the role of self-disclosure in relationships. Historically, research on…

Ninety-one instructors reported their attitudes toward teaching a master's-level career development course. The participants represented counseling programs in 41 states. The areas of focus included the theories taught, activities and assignments used, course evaluation processes, and advice the participants would offer to other instructors.…

Collaboration is an important aspect of information systems (IS) education since work is typically performed in teams. However, IS students often do not fully appreciate the value of group work in their business courses. This teaching tip describes an activity that will objectively demonstrate the value of collaboration and diversity of…