Circulation increased and student attitudes toward paperback books in a junior high school library media center collection improved when chain bookstore marketing techniques were used, i.e., topical arrangement; high visibility; clear, colorful labels; books shelved face out; and moveable display racks. These techniques are recommended with some…

A survey of 1,000 college home economics students (718 responses) found that perceptions of courses, satisfaction with the university, attitude toward major, and occupational orientation were significant predictors of satisfaction with majors/departments. Significant differences in satisfaction, attitude, career and academic influences, and…

Discusses the limited options available to Native American art students for developing artistic skills, stressing that the emphasis on mass marketing can hinder the creativity of young artists. Suggests alternatives for art programs and art students. Urges students to recognize that there are choices when it comes to serious art. (MY)

Approximately 40% of college students are visual learners, preferring to be taught through pictures, diagrams, flow charts, timelines, films, and demonstrations. Yet marketing instruction remains heavily reliant on presenting content primarily through verbal cues such as written or spoken words. Without visual instruction, some students may be…

Television commercials that deal with interpersonal communication fall into two types--those whose interpersonal dynamics convey the message and those in which the interaction expressed is part of the background setting. Among the former are scenarios by American Telephone and Telegraph whose emphasis is on building and maintaining relationships,…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…

Federal regulations to prevent deceptive advertising seek to balance the advertiser's freedom of speech with protection of the consumer. This paper discusses what the Federal Trade Commission (FTC) has done to regulate advertising and evaluates the adequacy of its controls. The commission uses cease-and-desist orders, affirmative disclosure,…

Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…

This project designed and implemented an instructional unit in the production of television commercials in a distributive education program. In addition to providing students with a more comprehensive unit on advertising, the producing of commercials for products sold in the school gave them an opportunity to incorporate classroom theory into…

High school distributive education retail laboratories (school stores) provide practical experiences in an actual store environment. The manual presents information to assist coordinators in creating a distributive education retail laboratory or for improving an existing operation. Sections include preparing proposals to start a school store,…

This publication of the proceedings and recommendations of the Third National Adult Distributive Education Conference (held January 27-30, 1969 in Memphis, Tennessee) includes presentations made at the conference; occupational group reports; task force reports (Unemployed to Employment; Employment to Supervision; and Moving to Business Ownership);…

This revised manual in basic merchandise display for trainees in distributive education, together with a separate answer key, contains 23 self-study assignments, each with training objectives, questions to answer, and student projects. Developed by a distributive education coordinator, these assignments cover a wide range of topics, from the…

Designed as an integral part of a one-semester course in small business ownership and management for high school students, this second of two simulation games is intended to be introduced at the end of Unit 2, "The Market is People," and completed in Unit 3, "Dollars and Decisions." The game is divided into two…

Advisory committees, with representatives of various campus groups, have been effective in developing and maintaining working relationships between campus communities and bookstores that serve them. A committee often has more clout when confronting the administration on issues or with specific requests. (MLW)

Looks at what makes bookstores so successful today. Examines why exterior and interior spaces are important to libraries; how spaces support the library's mission, goals, and objectives; what libraries can learn from the retail market regarding bookstore merchandising and design; and how this information can benefit libraries. (Author/AEF)