This report, the first in a series of six reports on television advertising and children, presents the findings from a study designed to examine the impact of various advertising practices on the knowledge, attitudes, and behavior of young children. A total of 500 preschool and grade school children from both working-class and middle-class…

This paper summarizes and evaluates published research examining the use of simulation games in educational settings. Findings regarding the effects of simulation games on interest, attitudes, feeling of efficacy, knowledge, and intellectual skills are reviewed. Research shows that interest is usually aroused by the games themselves, but not…

This paper describes and discusses three studies concerned with the representation of children's knowledge as revealed in the ways that children, ages 5 to 17, perform a scientific induction task. A variant of Piaget's balance scale prediction problem was chosen as the experimental task; a formal model for different levels of children's knowledge…

This study was designed and conducted to obtain data regarding business education teachers' knowledge, needs, and interest in vocational education, specifically federally reimbursed vocational business and office occupations programs. The sample consisted of 142 secondary business education teachers in 82 Wyoming schools, which varied in…

Two groups of education majors, enrolled in traditional and experimental methods courses, were compared in their knowledge of professional and general educational information, knowledge of the elementary school curriculum, classroom instructional behavior, and adaptability to changing classroom situations. The experimental methods course, prepared…

The purpose of this study was to determine if students under typical conditions in the American high school English classroom change their attitudes toward and increase their knowledge about American regional and social dialects as a result of being taught a unit in dialectology. The experimental and control groups were comprised of 291 students…

A major goal of environmental education is to encourage individuals to develop ability to make thoughtful decisions which will create an environment that allows them to live a quality life. To this end, comments in this speech review the progress of environmental education in this direction and the role of The Ohio State University, School of…

This study investigated the existence and magnitude of differences in attitudes and knowledge of conservation of natural resources in two similar Colorado communities where one community had a conservation education program as a part of a school curriculum and the other did not. Ancillary to the investigation was the demonstration of a proposed…

The purpose of this study was to evaluate factual knowledge changes, amounts of verbal interaction, and attitudinal changes that occurred in the area of sex education with three different groups of high school seniors. Group I consisted of 24 boys and girls, Group II of 28 girls, and Group III of 15 boys. Changes in factual knowledge were measured…

A study was conducted in rural Maryland which utilized a 3-stage panel design with experimental and matched control groups. The questions to which answers were sought were: (1) What specific changes are achieved over time by nutrition aides visiting rural poor mothers in their homes? (2) Is there a point of diminishing returns with home visits?…

Two basic issues are discussed that involve the Carver model of the relationship between test score and knowledge. The first of these concerns different types of tests which have different probabilities of obtaining the correct answer due to guessing. A derivation is shown which places different test types "on-a-par"--meaning that two tests are…

The purpose of this study was to examine the factor structure stability of the Student Evaluation of College Teaching Behaviors (SECTB), a 60-item, low inference type of student rating instrument designed to assess college teaching behaviors. While the original factor structure was based on the responses of both faculty and students, including…

This paper provides a survey of evaluative instruments which measure teachers' knowledge of the process of reading. These tests can be divided into three categories: those which measure specific skills in teaching reading, those which appraise the diagnostic ability of the teacher, and those which assess the teacher's knowledge of reading…

The preparation of a job profile is a necessary prerequisite for the design of curriculum in postsecondary vocational courses. A complete job profile has the following four components: environmental and organizational orientation to the job, essential knowledge, essential skills, and desirable personal qualities. (Author/BP)

Compared the "hybrid" Test of Understanding in College Economics (TUCE) with the four original TUCE versions and found that the hybrid version is 1) "broader,""thinner," and less technical in terms of content coverage; 2) more reliable with a generally superior item analysis structure; and 3) slightly "easier" for students who have taken economics…