This article provides a review of the history of marketing education. Some of the pioneers who developed concepts and pedagogical material used in teaching marketing are identified and some schools of thought are reviewed, namely, the commodity, institutional, and functional schools, as well as marketing management. During the early part of the…

Stochastic actor-based models for network dynamics have the primary aim of statistical inference about processes of network change, but may be regarded as a kind of agent-based models. Similar to many other agent-based models, they are based on local rules for actor behavior. Different from many other agent-based models, by including elements of…

Surveys often spend substantial money on multiple mailings and telephone calls to ensure high overall response rates and adequate representation of hard-to-reach demographic subgroups. We examine the extent to which an additional mailing and additional sets of telephone calls are effective in attaining these goals across a variety of subgroups in…

This article presents a simple approach to making quick sample size estimates for basic hypothesis tests. Although there are many sources available for estimating sample sizes, methods are not often integrated across statistical tests, levels of measurement of variables, or effect sizes. A few parameters are required to estimate sample sizes and…

There is a long tradition of museum research assessing visitors' personal background. In this article, we suggest an insightful way to enhance and intensify visitor analyses and adopt a more integrative approach. To this end, we draw attention to Latent Class Analysis (LCA), a classification method that allows us to investigate visitor profiles…

Four experiments tested the idea that people distinguish between biconditional, conditional, and enabling intention conditionals by thinking about counterexamples. The experiments examined intention conditionals that contain different types of reasons for actions, such as beliefs, goals, obligations, and social norms, based on a corpus of 48…

In the present study, we manipulated different types of information available in the parafovea during the reading of Chinese sentences and examined how deaf readers make use of the parafoveal information. Results clearly indicate that although the reading-level matched hearing readers make greater use of orthographic information in the parafovea,…

Methods for detecting differential item functioning (DIF) and item bias are typically used in the process of item analysis when developing new measures; adapting existing measures for different populations, languages, or cultures; or more generally validating test score inferences. In 2007 in "Language Assessment Quarterly," Zumbo…

Graduate students in political science come to the discipline interested in exploring important political questions, such as "What causes war?" or "What policies promote economic growth?" However, they typically do not arrive prepared to address those questions using quantitative methods. Graduate methods instructors must…

This paper investigates the nature of the relationship between satisfaction with high school sexual health education and the pursuit of a post-secondary human sexuality course. In an initial study, first-year university students who received high school sexual health education in Ontario completed a questionnaire which assessed their satisfaction…

To understand how bullying is represented within social media, the characteristics of hashtags associated with public mentions of bullying on Twitter between January 1, 2012 and December 31, 2012 are explored in this study. The most frequently used 500 hashtags among the 552,831 distinct hashtags used with the keywords "bully,"…

Tertiary education institutions are currently learning to integrate and balance the needs of varying stakeholders, including local students, national governments, and the global market. These three dimensions combine into the concept of a "glonacal"--global?+?national?+?local--region of higher education. At the same time, quality…

Although teachers are often asked to implement classroom interventions to address student behavior, little is known about their perceived usability of many evidence-based strategies. One thousand five elementary schoolteachers completed the Usage Rating Profile-Intervention-Revised (URP-IR) with regard to the use of one of five evidence-based…

In this paper, we propose a statistical evaluation method of pronunciation proficiency and intelligibility for presentations made in English by native Japanese speakers. We statistically analyzed the actual utterances of speakers to find combinations of acoustic and linguistic features with high correlation between the scores estimated by the…

Children acquiring a range of languages have difficulties in the interpretation of personal pronouns. Ongoing debates in the relevant literature concern the extent to which different pronoun types are subject to this phenomenon, as well as the role of methodology in relevant research. In this study, we use two different experimental tasks to…