The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…

In addition to presenting a brief picture of the public school administrator on an Indian reservation, this digest identifies some issues and problems, suggests ways for administrators to deal with those problems, and provides possible resources which can be of assistance. After citing public school enrollment at 176,000 Indian students attending…

The purpose of this report is to review sources of information that the Department of Education may want to draw on in its evaluation of the compensatory education program. Focus is placed primarily on information that can be used to describe children in poverty, to assess changes in the size and composition of this population, and to relate…

This booklet is designed to provide students with information on career planning, getting a job, and keeping a job. Discussed first are the importance of career planning and sources of career planning assistance. Guidelines are set forth for assessing one's own interests and abilities and developing short- and long-range goals. The major part of…

A random sample of 138 adults was assigned to view one version of a news program in their homes to compare recall of news given by a television newscaster with recall of that provided by a frequently used form of videotex. Both the standard newscast and the cable newspaper gave the viewer no opportunity to select information. News stories were…

A study was conducted to examine news coverage of the U.S. withdrawal from Unesco. News reports distributed by the Associated Press, United Press International, New York Times News Service, and Washington Post-Los Angeles Times News Service were studied to determine how adequate a foundation they were providing Americans for independent judgment…

Spurred by the impetus of the antipoverty programs of the 1960's, social science researchers and human service practitioners have focused upon the need for effective communication with the American urban poor. To this end, both groups have attempted to describe the context within which the urban poor receive and process messages in the hopes of…

This book's purpose is to aid the researcher-writer in locating information from a variety of fields. It describes over 200 basic reference sources, and groups them according to the following types of information: background information, magazine or newspaper articles, books, definitions, fact sources, biography, quotations, statistics,…

As Phase IV of a comprehensive evaluation of the NASA-affiliated Langley Research Center's (LaRC) scientific and technical information (STI) program, a study was conducted to assess the usage, importance, and perceived quality of Langley-generated STI among academic and industrial research personnel, and to determine ways in which that information…

With the growth of collective bargaining in California community colleges, the collective bargaining agreement has begun to replace faculty handbooks and college policy manuals as the statement of management/employee relations, work conditions, and benefits. This has led many to conclude that the college handbook is outmoded and inconsequential…

These materials were developed to make the structure and use of the chemical literature clear to chemistry students and to help them become independent and intelligent users of the library. The design of Chemical Literature Exercises and Resources (CLEAR) includes a users' note and five main parts: introduction to chemical literature, chemical…

Journalists often find that scientists are particularly "difficult" news sources. One possible reason is that the structures within which scientists work do not encourage their members to get involved in the public dissemination of information. Using a national sample of both physical and social scientists, a study sought to discover if…

In the five years since 260,000 Indochinese refugees of diverse language backgrounds departed their homelands for resettlement in 31 countries around the world, libraries have responded to the challenge of providing children's literature by acquiring reading materials in the language of origin, translations, and books about the homeland. This…

This paper examines the development and current state of educational information resources and dissemination networks as a means of planning educational programs for ethnic minority immigrants. The national, regional and state dissemination networks are identified and discussed; the difficulties involved in the dissemination of information to…

Presented is a compilation of materials for teachers available through ERIC that focus on mathematics instruction. Over 900 citations were selected from those listed in Resources in Education (RIE) between 1966 and 1980. Abstracts of the documents are presented in the following categories: Algebra; Applications; Calculators and Computers;…