Describes problems with journal citation integrity, the conflict that has arisen between them and cataloging standards, and the parallel dangers presented by journal citations that are unverified. Emphasizes the importance of awareness on the part of public service librarians. (Author/JKP)

Discusses the cost-billing procedures implemented by a private company library. Formulae for billing are explained in the context of provision of commercial services at competitive market prices within a balanced budget. (JKP)

Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

When questionnaires were used to assess the involvement of state library agencies in the provision of public library youth services, a consultant profile emerged. Consultants' activities, strengths and weaknesses are described, and a stronger commitment by agencies to consultants and to effective library service for children is urged. (EA)

Describes creative writing programs for teens in several public libraries including the Boston Public Library. Among the successful projects were writer-led workshops, the publication of newsletters and magazines, and contests. A list of possible publishing outlets for teens is included. (EA)

Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)

This bibliographic essay discusses a variety of items from the literature on the evaluation of reference services and reference personnel. A model for the evaluation process is presented on which the literature review is based. (Contains 48 references.) (LRW)

Discusses issues of preservation of and access to library materials from a historical perspective, based on a story by Washington Irving. Topics addressed include the founding of the Astor Library, early access and service problems, preservation issues and remedies, and new definitions of access. (14 references) (LRW)

Compares the compact disc read-only-memory (CD-ROM) Magazine Article Summaries (MAS) and Magazine Index Plus Backfile (MI+) in terms of system hardware, index coverage, searching capabilities, citation display, printing citations, local holdings, and miscellaneous features and costs. Finds in favor of MAS. (DMM)

Describes the role of Silvia Watson as information executive of the Highsmith Company, a supplier of office equipment and other materials to the library market. Watson's position in the organizational hierarchy, library services at Highsmith, company policies and products, and the role of the library in the company are discussed. (MES)

Summarizes issues emerging from an institute on strategies and techniques for evaluating children's services in public libraries, including observation as a research method, the importance of statistics on children's services, and the adaptation of traditional evaluation strategies for children's services. (Seven references) (MES)

Examines digital imaging and preservation (i.e., activities associated with maintaining library, archival, or museum materials for use, either in original physical form or in some other format); discusses problems and underlying causes associated with incorporating digital imaging as a preservation methodology; and lists questions to answer before…

Chronicles the evolution of the position of consultant in poetry (in 1989, officially titled Poet Laureate Consultant in Poetry) at the Library of Congress from the 1930s to the present. Poets highlighted include Howard Nemerov, Alan Tate, Robert Penn Warren, Robert Hayden, Joseph Brodsky, Rita Dove, and Stanley Kunitz. A sidebar discusses…

Explains how to build World Wide Web home pages using frames-based HTML so that librarians can manage Web-based information and improve their home pages. Provides descriptions and 15 examples for writing frames-HTML code, including advanced concepts and additional techniques for home-page design. (Author/LRW)

Reviews the history of United States librarianship. Suggests that the profession has failed to analyze the meaning of library service and its significance to users. Argues that this has limited the ability to understand the present role of the U.S. library and thus affects efforts to plan for the future. Contains 131 references. (Author/LRW)