This study considers the theories of impulse buying in an examination of the effects on circulation of library books when books are displayed face front (with all or most of the book jacket showing) as opposed to spine front. Reviews of the literature on consumer behavior and on library displays support the hypothesis of this study, i.e., that…

The four papers in this collection consider the attitudes, concepts, and techniques involved in marketing for non-profit organizations, and explore how librarians in higher education can use these ideas to optimize the effectiveness of their service provision in a time of economic constraint. In "Marketing the Academic Library,"…

Building on a prior investigation of users' formulations and needs in fiction, this study was conducted to determine dominant patterns in public library user-librarian search interactions. Based on analysis of 134 actual user-librarian conversations about fiction recorded under everyday library conditions in Danish public libraries in 1976, it was…

Eight appendices provide information related to a study which was conducted to determine the feasibility of introducing new automatic techniques to Army library technical processing activities; to examine and recommend appropriate systems and configurations for library automation; and to determine costs of implementing the recommendations. The…

A study undertaken to find a satisfactory system of classifying and organizing materials for college or university learning assistance centers discovered that little information had been published. Further investigation revealed that the two major systems used in libraries, the Library of Congress (LC) and Dewey Decimal Systems, were found to be…

The Sydney Public Library began as the Australian Subscription Library and Reading Room which opened in Sydney on December 1, 1827, with 1,000 volumes. The Municipal Council of Sydney took possession of the library in 1909. The library evolved from a closed access, fixed shelf position library to an open access system in 1910. A complete…

This unobtrusive study conducted at the Brigham Young University Library was designed to determine whether reference questions are appropriately referred by student and paraprofessional assistants. Issues addressed included: (1) the percentage of questions assistants cannot answer themselves that are referred to professionals; (2) the percentage…

This annotated bibliography provides citations for selected English language journal articles and books that stress and address general, broad concerns of the academic library. Following citations of two bibliographies, the citations are presented in six general categories: (l) budgeting (12 titles); (2) decision making (9 titles); (3) directing…

This document contains validated activities and competencies needed by information professionals working as records and information managers. The activities of information professionals are listed by function: records and information program management; systems analysis; records center administration; general administration; planning; financial…

This document contains validated activities and competencies needed by information professionals working in an information service company. The activities and competencies are organized according to the functions which information professionals in such companies perform: project management; reference/analysis of secondary data; research, analysis,…

A summary and four papers from a symposium, held at the 1974 American Library Association Conference, dealing with the feasibility and desirability of measuring reference service. (PF)

The University of Denver Libraries employed SCORE (Service Components Reliability and Efficiency), a cost analysis technique, to measure effectiveness and cost of reference activity. This report examines the results and the problems encountered in application of this methodology. A reference model, designed as a flow chart, was developed by…

This review of the research on subject access to library collections focuses on the problems of and prospects for improved online subject access to library collections. Summaries of the general findings of studies on library catalog use and catalog users and some reasons for the frequent failure of subject searches in library catalogs are followed…

The results of personal interviews with 18 of the more experienced online searchers in Washington State are presented. A profile of respondents determines the experience of each in searching in years, number of searches per month, vendors used, and most used data bases. This information is used to analyze the answers given to questions about the…

This collection of papers provides an overview of the status of children's services in public libraries and identifies areas which need to be strengthened. A review of the institute program and an examination of the goals of children's services are followed by 16 papers focusing on the child, the children's librarian, services, facilities,…