There is no problem in book buying during peak periods at the Fredonia Store at the State University of New York; the manager uses a temporary spacious room set aside for book "rushes" during registration periods. (PG)

Presents the Tulane University Bookstore Manual of Operations that covers all phases of the bookstore operations with faculty, students, and administrators. (Author)

Retail marketing practices can be successfully applied to career information at placement centers. (CJ)

New continuous feeding program offers student a variety of dining patterns and steps up employee efficiency. (Editor)

The University Network Publishing Corporation (UNP), a new company that promises to print alumni magazines at "no cost" to the parent institution, is discussed. UNP will furnish a magazine shell with national advertising and the participating institution will fill in with its own material. (MLW)

With cooperation between a state-supported agency and local merchants, the downtown shopping area of the village of Oak Park was converted into a car-free mall featuring cultural activities. (JD)

An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)

Describes ski-industry and winter-tourism growth in Appalachia. Sketches ski-resort developments in Maryland, Pennsylvania, North Carolina, and West Virginia. Describes economic threats to industry, its economic impact on Appalachian states and region, resorts' general qualities, and ski industry's promotional efforts. (TES)

A large part of any merchandising program is picking products that will sell. Sixty alumni professionals were asked about their ideas. Some of the winners included a watch with the institution's seal, a windsock, and athletic shoes. Some of the losers included a sweater and a commemorative plate. (MLW)

Studying imagery, irrespective of the kind, must focus equally upon its aesthetic attractiveness, its sensory lures, and its oftentimes dubious social ideology. The terms "aesthetic" and "ideology" are addressed as problematic and are defined in current, ordinary language terms: aesthetics as visual appearances and their effects and ideology as a…

The Blank Check Order System was developed to cut paperwork and in-store processing costs for special order books. The customer pays in advance and the bookstore sends a blank check order to the publisher. The process and its advantages are described in detail including evaluation by publishers and college store managers. (JT)

The article summarizes the findings from the September 1973 Bureau of Labor Statistics' first occupational wage survey of department stores in over 20 years, covering full-and part-time nonsupervisory workers in 17 occupations. Occupational wage levels varied widely with top pay levels reported in New York, San Francisco, and Seattle. (MW)