Debates continue in public and in educational policy forums about the "basics" of literacy while many have not recognised that these basics may never be the same again. Rapid changes in digital communication provide facilities for reading and writing to be combined with various and often quite complex aspects of music, photography and film. At the…

The individualization of curriculum is a challenge for the teacher education system in India. Curricula are prescribed by Universities for all the affiliated colleges, and these undergo revision only every few years. The curriculum innovation described in this report is a response to this challenge. The study explores a unique case of the…

Auditory forms of nonpersonal communication have rarely been evaluated in informal settings like parks and museums. This study evaluated the effect of an interpretive audio tour on visitor knowledge and social behavior at Carlsbad Caverns National Park. A cross-sectional pretest/posttest quasi-experimental design compared the responses of audio…

"Slacker Astronomy" is a weekly podcast that covers a recent astronomical news event or discovery. The show has a unique style consisting of irreverent, over-the-top humor combined with a healthy dose of hard science. According to our demographic analysis, the combination of this style and the unique podcasting distribution mechanism allows the…

Only one Pittsburgh television station (WPXI) chose to show the entire event when R. Budd Dwyer, Pennsylvania state treasurer, shot himself at a televised news conference. Within 12 hours, the focus of the story had shifted from Dwyer himself to the media's coverage. Was WPXI wrong to show the suicide? Were the other stations wrong to curtail the…

This paper reviews UNESCO activities for the collection of national production data of audiovisual materials and microforms and presents possible approaches to the task. UNESCO has for some years collected data on the production of printed materials, but while recognizing the need for collecting similar statistics on nonprint media, it has not yet…

This classification scheme attempts to demonstrate a method of controlling and organizing an indexing language for the physical forms of non-book media. The classification is based on the technique of facet analysis. It comprises a classification of the concepts of the subject with an alphabetical listing of the verbal descriptions of the subject.…

Written specifically for school libraries, the principles given can be applied to any library system which houses books and other media together and has a single, unified list of holdings. Following some general rules for descriptive cataloging, the cataloging principles are given for such non-book materials as: (1) filmstrips, (2) slides, (3)…

Reports results of a survey of library patrons which investigated: (1) reasons patrons choose the public library for popular nonprint materials; (2) whether patrons using the library for nonprint materials tend to use print materials during their visits; and (3) how use of nonprint materials affects patrons' perceptions of their libraries. (MES)

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Assesses the evolution of use of nonprint media in the classroom from the late 1960s to the present, with particular attention to six types of media-related articles produced during this period, rationales for media in English and an update concluding that an evolutionary rather than revolutionary change is taking place. (JK)

Lists six sections of resources on alcohol and alcoholism to guide librarians in selecting materials for alcoholic patrons and to show what kinds of education are possible in the public library. Sections include alcohol and alcoholism, alcohol education, fiction, nonprint resources, bibliographies, and other information sources. (BH)

This paper highlights significant advances in audiovisual cataloging theory and practice: development of "Anglo-American Cataloging Rules" (second edition); revision of the MARC Films Format; and project to provide cataloging-in-publication for microcomputer software. Evolution of rules and practices as an outgrowth of needs of the…

That the library profession in general has ignored and even resisted the emergence of non-print materials as viable aids in communication of information is attributed to three overall problems: Lack of commitment of library schools, negative attitudes of practicing librarians and lack of concern of the professional organizations. (21 references)…

Pre-printed form cards are used to advantage in a specialized situation. They allow for individualized cataloging practices and simplicity of clerical follow-up. (Author)