Reprinted from the PNLA (Pacific Northwest Library Association) Quarterly, v33 n3 p11-15, Spring 1969. (JW)

Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)

Discusses the use of chat rooms by teens in libraries, including educational reasons and socialization. Considers problems encountered when using chat, including viruses; stresses the need for establishing safety tips; and provides descriptions of five Web sites that allow chat, including instant messaging. (LRW)

Outlines suggestions to help librarians plan effective young adult programing including studying the literature, talking to every staff member, needs assessments, administrative support, involving participants, community support, coordinating with other social agencies, outside funding, starting with something simple, public relations, imaging,…

Rapid technological change has caused some to question the need for the Federal Depository Library Program (FDLP). We argue that the traditional roles of FDLP libraries in selecting, acquiring, organizing, preserving, and providing access to and services for government information are more important than ever in the digital age.

After decades of costly and time-consuming effort, nearly all libraries have completed the retrospective conversion of their card catalogs to electronic form. However, bibliographic systems still are really not much more than card catalogs on wheels. Enriched content that Amazon.com takes for granted--such as digitized tables of contents, cover…

On April 21, 2004, the Joe L. Frost Children's Play and Play Environments Research Collection was dedicated at the J.E. and L.E. Mabee Library at the University of the Incarnate Word, San Antonio, Texas. This brief article describes the collection and Frost's plans for the future.

Even though librarians fulfill the roles of teacher, instructional partner, information specialist, and program administrator many outside the library still say that librarians don't do anything. However, there is a lot that goes on behind the scenes before the library program begins.

This article presents the results of a web-based survey that examined current tasks performed within Access Services departments in academic libraries and explored future trends in the area. Thirty-four core tasks that rated more than sixty percent on the survey were identified as being common to most Access Services departments. Future trends…

This abstract covers the breadth of higher education activities in North Carolina in their quantitative aspect, from simple counts of enrollment and degrees conferred to complex analyses of the flow of student transfers among institutions. Collected and published annually, this wide range of information should be useful to members of the public…

Purpose: The need to establish more flexible and adaptable university curricula has been recognised as a strategic priority in recent years and has been supported by a number of initiatives including the Curriculum Design and Delivery programme funded by the Joint Information System Committee (JISC) in the UK. The challenges of addressing…

Collecting and presenting children's literature takes on new meaning when the audience is comprised of students who are affluent and represent the dominant culture. As a school librarian, the author of this article believes that children's literature provides a means by which she can introduce the diversity of society into the classroom.…

Web 2.0 challenges libraries to change from their predominantly centralised service models with integrated library management systems at the hub. Implementation of Web 2.0 technologies and the accompanying attitudinal shifts will demand reconceptualisation of the nature of library and information service around a dynamic, ever changing, networked,…

The article relates how the Brooklyn Campus Library of Long Island University, despite limitations of physical distance and the varying conditions of the remote graduate campus at Westchester, makes every effort to face each challenge creatively with practical solutions for implementation. We share our findings and experiences--what worked and…

Social networking sites cast a wide net, not only in the sheer number of sites that exist on the Internet but also in terms of their application and usefulness. The last column, in "PSQ" v.4 (3), examined sites that could assist professionals with outreach, networking, and collaboration. In this second column dedicated to social networking sites,…