The issue of whether teaching methods can influence creativity in the advertising copy writing classroom can best be examined by breaking it into three areas of knowledge access (perceptual, action, and conceptual). One of the perceptions of creativity is that creativity ceases to develop once a student is of college age, and that college itself…

This book was created to place side by side the ideas of researchers and practitioners concerned with organizational innovation. Included are 18 papers: (1) "Social Environments That Kill Creativity" (Teresa Amabile); (2) "High Creativity versus Low Creativity: What Makes the Difference?" (Teresa Amabile and Sharon Sensabaugh); (3) "Creativity and…

In the Creative and Academic Thinking Skills (CATS) Program, teachers who have been trained in developing higher-order and creative thinking skills go into early elementary classrooms to present lessons and provide followup activities. CATS integrates "gifted" materials and strategies into normal classroom activities. CATS lessons and…

Flexibility and creativity in the language of deaf children were investigated by requesting four deaf and four hearing youths to generate stories on themes supplied by an experimenter. One theme concerned finding a new civilization in the center of the earth; the other centered on awakening one day to discover that animals and people had changed…

Some of the troublesome issues involved in the concept of genius are considered. An operational definition of genius is proposed; some of the implications for research on high achievement are presented. Supporting evidence is offered to indicate that it is possible to operationalize such an apparently global concept if one restricts its use to the…

Article described a program which helps teachers to effectively recognize, arrange for and reward vital but usually ignored components of behavior in their students. (Author/RK)

Reviews recent literature to argue that institutions of higher education have made little adjustments to either their admission practices or their curricula to help nurture varied talents among their students. The need for renewed spirit of experimentation and of tolerance of pluralism is pointed out. (Editor/PG)

The purpose of the Freshmen Composition course should be to provide students opportunities to use the skills their previous English courses have not released. (JH)

An organization that has led the way in opening new frontiers in using advanced technology to create innovative commercials is Charlex, a New York-based company in business since 1977. Charlex has produced music videos, and also commercials for Diet Pepsi, Cherry Coke, Crest Toothpaste, and White Mountain Cooler. It has used a wide range of…

This study was undertaken to determine whether external locus of control orientation was significantly negatively correlated with levels of creativity. Subjects were 13 male and 13 female undergraduate students enrolled in psychology classes at a southwestern university. Mean age of the subjects was 28.6. Instruments used were Levenson's (1972) I…

A review of issues regarding the process of mentoring relative to the creative child or adult considers both teacher and parent roles in the process. Encouragement in the creative realm must be constructive and geared toward the individual's special needs and interests. Particular differences may be seen among mentoring processes for individuals…

The development of the advertising writer is really the development of an artist, an artistic process governed by the same exasperating lack of rules. It is above all an internal journey that each student must make to discover his or her own distinctive voice. Frequent assignments will eventually give rise to frequent moments of insight, charm,…

This paper is an attempt to clarify the ambiguity surrounding the issue of adult creativeness. The significance and the limitations of the Genetic Epistemological paradigm in the conceptualization of adult inventiveness are discussed. A framework is suggested that provides an alternative for the study of adult creativeness from a…

The newsletter for parents of handicapped children focuses on summer activities which provide fun and learning without undue expense or effort. Suggestions include encouraging reading activities (including visiting the library, reading out loud, selective television viewing, making a book, and writing letters). Activities to encourage the child's…