In recent years, there has been an increasing interest in understanding the Massive open online courses (MOOCs) due to its gaining popularity. Even though the number of online platforms and programs has grown during the COVID-19 pandemic, there is still a high rate of dropout and non-completion. In this work, the expectation-confirmation model is…

National brands of the Kazakh people are insufficiently researched based on the special criteria for defining the concept of a brand from a scientific perspective. This article is relevant in this context. Interest in branding and its formation is a topic staying relevant. It is a driving force behind globalization and international competition.…

Purpose: The purpose of this paper is to compare the sustainability dimensions reported on the websites of public and private universities in Ghana, an emerging economy. Design/methodology/approach: The universities in Ghana were categorized under public and private universities. The top five under each category were chosen (by Edu Rank's…

The interaction of proximate research universities is a multifaceted and increasingly relevant phenomenon in today's higher education landscape. The three essays herein add to science policy and innovation literature by exploring the challenges, opportunities, and expectations that arise when multiple universities operate in a region. The first…

This study investigates the motivating factors influencing university students' participation in the Green-Smart Campus initiative. The model examines variables from the student's perspective, with a green-smart campus as the exogenous variable, encompassing energy efficiency sustainable buildings, sustainable transportation, waste management, and…

"In today's engaging, digitally empowered school setting, stakeholders question whether schools know best about educating their students" (Rose, 2012). Sheninger and Rubin (2017) stated, "We have to do a better job of communicating what we do" (p. 17). Social media has given rise to new tools to help connect with families to…

Previous studies have paid little attention to teachers` self or collegial considerations when making decisions about their students, precisely their tendency to avoid being blamed for students` failure. When a teacher is blamed for a student's difficulties, her/his public image ('face') is threatened, and s/he and her/his colleagues can be…

China has become a main host country for international students, but its international programmes for higher education still need improvement. This study aimed to examine the academic challenges that international postgraduates in China face based on Luc Boltanski's idea of ordinary critique. A qualitative research approach was adopted, and data…

A business school's reputation is a valuable intangible asset. Reputations have been found to influence human behavior related to applications, enrollments, faculty hiring, donor giving, and graduate employment. Despite these findings, there remains room for more research into the defining characteristics of business school reputations. Likewise,…

This study investigates the impact of university teachers' authenticity on Iranian students' intention to migrate. Moreover, the mediating role of students' authenticity and the moderation of domestic university brands in the association between teachers' authenticity and students' intention to leave for educational purposes has been investigated.…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

In the vigorous trend of international publication as a crucial research performance indicator, English claims the status of the uncontested global language of academic publishing. In this study, after providing a sketch of the policies of writing and publishing in English in Iran (reflected in national policy documents and university bylaws), we…

Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…