The college and university marketing system must be viewed as a separate but integrated area within the institution requiring its own planning and implementation cycle. The marketing concept as it applies to higher education means that a college or university exists to provide satisfaction to external and internal constituents (or segments…

This publication is a guide for legislators and their aides to help them gain the environmental information they seek quickly and efficiently. The three sections of this publication are: (1) Non-Documentary Sources; (2) Secondary Literature; and (3) Primary Literature. These sections are arranged by the categories of information sources that are…

The way in which United States journalists covered the views of the South African black leader Steven Biko both before his death in prison in 1977 and after it is examined in this paper. Press coverage of Biko's death is first described; it is noted that journalists wrote of his great stature and significance and of his "moderate and…

This staff development module is part of one of three groups of career guidance modules developed, field-tested, and revised by a six-state consortium coordinated by the American Institutes for Research. This module is designed for guidance personnel who work in counseling and guidance with students in school settings, grades K-12. The goal of…

Samples of the approximately 1,900 requests for information received by the Rural Connection (RC) between September, 1977, and November, 1978, have been selected to give the reader a general idea of the kind of career information requested by guidance counselors in small, rural schools. The requests are organized into two main categories, each…

A survey of 320 employees of Honeywell, Inc., was conducted to collect data on interactions between employees' levels of integration into the organizational hierarchy, amount and type of employee newsletter reading, and purposes for reading newsletters (keeping track of friends, finding out what was going on in the company, improving one's…

The mini reviews in this collection synthesize current information regarding three timely topics in outdoor education: utilizing adventure education as a treatment mode for juvenile delinquency; providing outdoor education for the handicapped; and developing outdoor education nature centers. In "Outdoor Adventure Education and Juvenile…

This second in a series of three papers on models for communicating and disseminating career education programs highlights selected state models. Focus is on four levels of dissemination: spread, exchange, choice, and implementation. First, several spread mechanisms utilized by states to disseminate career education information are covered. Then…

This document reports a survey of curriculum and instructional materials readily available from over ninety-two federal organizations which could be utilized by vocational educators. Chapters 1 and 2 (Executive Summary and Introduction) summarize this survey conducted by Human Resources Management, Inc., from 1979-80, which resulted in listings of…

Designed to infuse career education with language arts and science, these teacher-developed activities for grades 7-12 are based on one of seven teacher competencies identified by an Oregon task force (see CE 019 665 for the project description). The activities in this document are based on teacher competency number 5: adopt, modify or create…

An instructor's manual on education and jobs is provided in this set of prevocational education materials which focuses on the vocational area of the world of work. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture,home economics, distributive education,…

This book provides information about national organizations which can help parents, citizens, and grassroots organizations become more directly involved in educational policymaking. Emphasis is placed on how and where to get information and the kinds of information needed. Relevant information is provided for the following topics: (1) public…

During a door-to-door campaign in August, 1978, 27 South Oklahoma City Junior College (SOCJC) employees distributed approximately 7,000 packets containing a college schedule, a stockholders' report, and a mail-back questionnaire. Additionally, 221 personal interviews were conducted. Of those interviewed, 94.6% had heard of the school. Of those,…

Between 1959 and 1975, television replaced newspapers as the public's major source of news. To examine this trend in further detail, a national sample of 1,519 adults were asked to construct diaries of their activities during one day in the fall of 1975. These adults were also interviewed for their use of television news and newspapers. In a…

This selected, annotated list of business information and reference sources in the University of Cincinnati Libraries includes literature guides, bibliographies, indexing and abstracting services, dictionaries, encyclopedias, handbooks, biographical sources, directories, legislative and administrative regulation sources, financial sources, fact…