The private higher education sector in developing countries is challenged with high turnover, which has resulted in lowered sustainable competitive advantage. The resource-based theory considers strategic resources as a vital source to achieve a competitive advantage among its competitors. We argue that staff retention is a key factor to address…

Brand equity in higher education has received significant scholarly attention in recent years. However, there are a number of contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. This research empirically investigates an adopted brand equity conceptual model in both a developed market…

This theoretical paper taps into Ball's view of the terrors of performativity in order to critique examination mafiarisation in Zimbabwe. Of late, the education system in this country has experienced a number of trajectories, characterised by examination leaks, cheating, and a decline in confidence in Zimbabwean education. I critique examination…

Failures to standardize the work required to receive equal credit points from different courses make credit points unfit for their official purposes. Moreover, increasingly, institutions are found where students are required to take a high number of courses simultaneously. This study aimed to identify plausible hypotheses about how high…

As seen through the recommendations of University Education Commission (1949) and Education Commission (1964), till about National Policy on Education, 1986, as markers of educational discourses, the concern was to resist expansion, to guard against dilution of quality and standards of higher education and excellence and reputation of higher…

TALIS has been conducted every five years since 2008, with TALIS 2018 being the third cycle. The study has given teachers and school leaders the opportunity to voice their opinions on their working conditions, learning environments and practices. The perspective of teachers and school leaders is vital for education systems to understand what is…

Not too many years ago, a school's brand just was. Few people used the "b" word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and…

Despite the predominant position of global English, teaching and learning of languages other than English (LOTEs) are gaining increasing attention in foreign language planning in China. This study aims to showcase the development of an elective Arabic language program in a Chinese university through the lens of agency as a spatial, temporal, and…

Objective: This study is performed to examine the attitudes regarding marriage, family, and premarital sex among the students of different majors. Participants: Four hundred fifty-seven students from four majors studying Medical Sciences, Arts, Humanities, and Mathematics/Engineering within the age range of 18- to 24-year old. Method: Participants…

The calibration of test materials generally involves the interaction between empirical analysis and expert judgement. This paper explores the extent to which scale familiarity might affect expert judgement as a component of test validation in the calibration process. It forms part of a larger study that investigates the alignment of the…

Not long ago, "brand" was an unmentionable word in the higher education landscape--one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there is increasingly broad acceptance that a higher education institution's (HEI's) brand is critical to attracting and retaining the best students and…

This article examines the influence of major institutional components, academic support mechanisms and organisational climate on scholarly productivity in high-ranked universities. Qualitative data were collected from senior academics working in high-ranked Australian universities. The data were examined using thematic descriptive and content…

Sociologists of elite education have argued that understanding educational inequality requires looking beyond persistent class- or race-based gaps in academic achievement at the ways in which privileged youth and families construct their advantages. Meanwhile, scholars focused on summer learning have argued that understanding educational…

This article questions the existing understanding of how global university rankings work to coordinate higher education policy. Rankings are often analyzed as accelerators of reform processes while their differences are overlooked. We suggest studying the particular encounters between rankers and national policy contexts as occasions for friction…

In scientific literature a large number of different conceptual definitions of status found that can be applied as a framework for the analysis of different professions although it should be noted that there is no single, universally accepted, unambiguous definition or theoretical construct. For example, Haralambos (1994) defined reputation as the…