The ideology of community college leadership dominant in the professional literature is examined using discourse analysis techniques. It is concluded that strong, often militaristic description perpetuates an image of leadership that is exclusionary, narrow, and inappropriate for community colleges, which serve diverse constituencies. Development…

Data pertaining to the reputations, self-concepts, and coping strategies of secondary-school Volatile Solvent Users (VSUs; n=31), ex-VSUs (n=44), and non-VSUs (n=48) in Western Australia were obtained. Findings reveal that differences between the groups were more attributable to reputation enhancement than to self-concept or coping strategies.…

Surveyed business students about the role of institutional image and reputation in the formation of customer loyalty. Found that the degree of loyalty tends to be higher when perceptions of both institutional reputation and image are favorable, and that interaction between the two also influences loyalty. (EV)

Describes how Modesto A. Maidique, president of Florida International University, uses his business savvy and his connections in an effort to push it higher among the ranks of research institutions. (EV)

A model of gradual reputation formation through a process of continuous investment in product quality is developed. We assume that the ability to produce high-quality products requires continuous investment and that as a consequence of informational frictions, such as search costs, information about firms' past performance diffuses only gradually…

The present study investigated the relevance of the "aspiration-expectation gap" and traditional gender differences among urban youth in middle school and high school (N = 294). Results failed to indicate a significant difference between the occupational prestige levels of aspired and expected careers, but did indicate a significant difference…

Although, by the time of her death, Louise Rosenblatt was highly respected in the fields of composition and reading theory, she did not enjoy the same status among literary theorists. In this article, the author argues that Rosenblatt should be taken seriously as a literary theorist. The author shares her views on Rosenblatt's "Literature as…

Reasons school psychology students choose to pursue a specialist or a doctoral degree were examined. A survey was mailed to 350 school psychology students whose names were provided by the National Association of School Psychologists. Survey items were subjected to a principal components analysis and scores from the resulting 10 scales were…

An institution must communicate a meaningful common image. This image points to the institution's distinctiveness: the ideals, aspirations, and values espoused in the way it lives, teaches, and thinks. The importance of self-definition is discussed. (MLW)

Argues that A. W. Page's six principles of corporate behavior, which were developed in the 1920s, are still valid today and that the corporate communicator has the responsibility to raise business standards. (SRT)

The case of Avins v White illustrates that the process of law school accreditation can be a turbulent one. The relationship between administrators of educational institutions and accreditation officials will be affected when this dispute is resolved by the United States Court of Appeals. (MLW)

Organizations frequently pursue legitimacy through a variety of substantive and symbolic practices. However, legitimacy is a social judgment that is ultimately accorded the organization by its constituents. Analysis suggests that attempts to increase legitimacy may trigger a series of vicious circles that ultimately decrease legitimacy. (90…

Based on the belief that long-term marketing costs for colleges can be reduced by focusing on building trust, studied the antecedents to trust in students and alumni. Data collected from 250 students and alumni indicated that strategic plans that improve perceived sincerity, expertise, and congeniality of a college can be successfully used to…

This study examines the publications in refereed professional journals that ranked American schools of social work for a 13-year period. The trends are contrasted with those reported in the most widely disseminated rankings of social work schools, namely, "U.S. News and World Report." Substantial differences emerge when findings from the 2 data…

In this article, I examine patterns of literacy use in the daily life a rural community in the Papua New Guinea highlands. It is demonstrated that many of these practices do not correspond to the ways in which agencies responsible for imparting literacy, particularly the local school, intend. Instead, village concepts of prestige, chance, and…