A survey of corporate and government libraries in Victoria, Australia, revealed that many are in favor of marketing services to their parent organizations, but in practice very few undertake formal marketing planning. Highlights elements of marketing processes in use by libraries and examines why more libraries are not preparing and implementing…

Arguing that young adult programing can provide benefits for the young people who participate as well as for the library, this article offers suggestions for young adult programs together with practical guidance for planning, publicizing and implementing youth services. (three references, six recommended readings) (LAE)

These guidelines developed by the Genealogy Committee of the History Section of the Reference and Adult Services Division of the American Library Association are intended to assist public libraries providing beginning genealogical collections and services. They cover collection development, personnel, access, and fiscal considerations. (EA)

Explores the use of audiovisual materials in children's programing at the Seattle Public Library prior to 1920. Kinds of materials discussed include pictures, reflectoscopes, films, sound recordings, lantern slides, and stereographs. (17 references) (MES)

Describes the characteristics and principles of operation of special collections of children's literature, including scope, history, edition and association, physical plant, limitations, staff and networks, users, funding, and overall benefit to the public including children. Examples are used to illustrate the topics, and a 22-item bibliography…

Describes the OCLC Internet Resource project which investigated the nature of electronic textual information available through remote access using the Internet and the practical and theoretical problems associated with creating machine-readable cataloging (MARC) records using USMARC format for computer files and the Anglo-American Cataloging…

Discussion of the role of librarians focuses on three more traditional aspects of librarianship that are still important in the midst of new technology: (1) the study of the book and its role in our culture; (2) reading and its role in the inner life; and (3) reading guidance. (Contains 16 references.) (LRW)

Prepared at the request of the American Library Association by its attorneys, this article discusses federal copyright law as it pertains to musical performances in libraries. Guidelines are presented for determining whether a license from the American Society of Composers, Authors, and Publishers (ASCAP) or any other performing rights…

A young adult librarian offers tips on book talks which exclude the use of props, costumes, or acting. Using a book's plot point to highlight one portion of a novel to convince teenagers to go to the library, check out, and read the book is explained. A model talk of "Jurassic Park" is included. (EAM)

Examines reference questions received at the archives of the Massachusetts Institute of Technology to determine why archival reference service is more time-consuming than standard academic library reference service. Also discusses differences in kinds of information and resources provided, arrangement of materials, and description and access.…

Contains data on state library agencies, including governance, finances, and services to libraries. Data, collected through the State Library Agencies Survey, show that nearly all state library agencies are located in the executive branch of government, and more than 65% are part of a larger agency, most commonly the state department of education.…

Discusses the concept of outsourcing in libraries and suggests that it is done for the cosmetic appearance of fiscal economies. Highlights include the possibility of achieving better service quality, but at a higher cost; and the importance of keeping management informed about and aware of the value of library services. (LRW)

Examines the use of databases as back-ends to creating library Web pages and seeks to provide a starting point for interested librarians. Explores advantages of this approach, suggests possible library applications, gives examples based on experiences at Ohio State University libraries, and provides a list of Web resources. (Author/LRW)

This article offers a number of statistics and performance measures that libraries may find useful in determining the overall quality of their network-based services; identifies a number of service quality criteria; and provides a framework to assist librarians in selecting statistics and performance measures based on service quality criteria.…

This paper examines the extent to which U.S. Association of Research Libraries (ARL) are providing services to their distance education library patrons, it reveals whether each U.S. ARL library has a designated librarian in charge of services to distance education students, and it presents the perceived challenges faced by distance education…