Discusses the current problems of status and recruitment in secondary vocational education. Presents possible future scenarios that could result in increased demand for trained high school graduates. Enumerates the tasks necessary to improve the field's status and recruitment success. (CH)

American graduate schools need to sharpen their techniques when screening the growing group of foreign applicants requiring professional skills. An institution's admissions process can either enhance its overall institutional quality and prestige or seriously harm it in a short time. (MSE)

This unit is designed to teach students about how a bill becomes law and how interest groups participate in and impact this process. LegiQuest teaches students about the roles of Congress, the President, and the courts in the legislative process. It can be used at the beginning of the course to introduce the functions and branches of government.…

Prestige hierarchies used in studying other organizations are examined for application to 108 faculty, administrator, researcher, and other positions and ranks in universities. Results show university prestige to be a microcosm of national prestige, with a similar socioeconomic base. (MSE)

A 1981 Organisation for Economic Cooperation and Development seminar on strategies for developing the public image of higher education institutions was the forum for a survey of institutional efforts in 51 institutions, including public relations offices, formal fund-raising, alumni and student recruitment activities, communications efforts, and…

Defining medicine's golden age as freedom from adverse comment in mass and highbrow media, discusses: (1) the evolution of the medical image; (2) factors responsible for ending the golden age; (3) criticisms related to physicians' sacerdotal, technical, and social roles; and (4) the erosion of physicians' professional status. (SK)

The author refutes popular complaints that public school teachers are overpaid, not dedicated, academically incompetent, and allowed to be so because they are protected by tenure. (SJL)

Describes a national survey of community college presidents to determine the influences on the image of community colleges. Analyzes responses from 45 percent of the presidents surveyed (N=337) in terms of institutional setting, geographic region, and level of competition for students. Student performance was rated most influential of 39 image…

A survey of citations made and publications cited by all Canadian university economists in 1975 show that the top decile of individuals received 72 percent of all citations and 50 percent received none. Age profiles of citations, self-citation propensities, and journals of publication are analyzed from a sub-sample. (MSE)

Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in…

A survey of high school seniors assessed indicators of educational quality and selectivity as predictors of academic reputation (AR) and desire to attend a college. Curriculum rigor and social/cultural activities were predictive of AR; class size and individualized attention were not. Curriculum rigor and individualized attention were predictive…

Matching the celebrity graduate to the celebration calls for careful coordination of styles, schedules, and expectations. In producing a star-studded extravaganza using alumni, make sure the campus has the right resources. Often the celebrity will take the initiative in shaping the nature of their commitment. (MLW)

A study of the publishing patterns of 512 economics Ph.D.'s found that 34 percent have published in economics journals. Those with dissertations in general economics published more than others, and graduates of the top 20 economics schools published 20 percent more than others. (Author/MSE)

An eight-step plan to help new school executives identify the powerful people, groups, and issues in their communities. (MLF)

A managerial process for enhancing the image and public reputation of a higher education institution is outlined. It consists of five stages: market research; data analysis and market positioning; communication of results and recommendations to the administration; development of a global image program; and impact evaluation. (MSE)