Purpose: Through examination of a case study this paper aims to describe a brand re-positioning exercise and explore how an emotionally driven approach to branding can help create meaningful connections with potential undergraduate students and can positively influence choice. Design/methodology/approach: The paper's approach is a case study…

Purpose: The effects of animation on transparency, name agreement, and identification of graphic symbols for verbs and prepositions were evaluated in preschoolers of 3 age groups. Methods: A mixed-group design was used; in each age group, half of the children were randomly allocated to 1 of 2 orders of symbol formats. The 52 children were asked to…

This paper reports on the development of a prototype tool which shows how learners can be helped to reflect upon the accuracy of their writing. Analysis of samples of freely written texts by intermediate and advanced learners of English as a foreign language (EFL) showed evidence of weakness in the use of tense and aspect. Computational discourse…

The main purpose of this study was to investigate the views of primary students about interactive whiteboard [IWB] use in their classes from attitudinal and pedagogical perspectives. Research was designed as an empirical approach to "phenomenology." Data was collected from fifty primary students (fourth to eighth) through focus group interviews.…

PowerPoint[R] and other familiar presentation graphics programs like Apple[R] Keynote, Corel[R] Presentations[TM], Harvard Graphics[R] Pro Presentations, Lotus[R] Freelance Graphics, and OpenOffice Impress can help one become a more effective presenter. These programs are designed to organize words and images to create slides, speaker notes, and…

Although people can take spatial perspectives different from their own, it is widely assumed that egocentric perspectives are natural and have primacy. Two studies asked respondents to describe the spatial relations between two objects on a table in photographed scenes; in some versions, a person sitting behind the objects was either looking at or…

Imaging genetics is an experimental strategy that integrates molecular genetics and neuroimaging technology to examine biological mechanisms that mediate differences in behavior and the risks for psychiatric disorder. The basic principles in imaging genetics and the development of the field are discussed.

The concept of TASC (Thinking Actively in a Social Context) was created by Belle Wallace (Wallace et al., 1993) as a model that can be used to nurture and develop thinking skills. As children work through the TASC wheel, the teacher has a very good opportunity to facilitate explicit conversations about thinking. This allows the children to grow in…

In this paper images are used to support the conceptualisation and recognition of embodied pedagogy. Analysis of data gathered during an arts-based teaching project in pre-service teacher education revealed the presence of an embodied pedagogy and supports the further deployment of embodied teaching and learning in teacher education. Embodied…

Demonstrations are used in chemistry lectures to improve conceptual understanding by direct observation. The visual aid described here is designed to demonstrate the change in state of matter with the change of temperature and the change of pressure with temperature. Temperature is presented by the rate of airflow and pressure is presented by…

Nearly all physics instructors recognize the instructional value of force diagrams, and this journal has published several collections of exercises to improve student skill in this area. Yet some instructors worry that too few students perceive the conceptual and problem-solving utility of force diagrams, and over recent years a rich variety of…

An introductory organic classroom demonstration is discussed where analogies are made between common societal hand contact and covalent bond formation. A handshake signifies creation of a [sigma] bond ("head-on" orbital overlap), whereas the action of praying illustrates "sideways" overlap and generation of a [pi] bond. The nature of orbital and…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

This research describes technical drawing techniques applied in a project involving digitizing of existing hard copy subsurface mapping for the preparation of three dimensional graphic and mathematical models. The intent of this research was to identify work flows that would support the project, ensure the accuracy of the digital data obtained,…

Zebra finch song behavior is sexually dimorphic: males sing and females do not. The neural system underlying this behavior is sexually dimorphic, and this sex difference is easy to quantify. During development, the zebra finch song system can be altered by steroid hormones, specifically estradiol, which actually masculinizes it. Because of the…