The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…

This volume reviews current options for handling serials problems and clarifies fundamental issues in one of the greatest challenges confronting today's library and information science professionals. Focusing on the management of serials in libraries and the role of serials in scholarly communications, this book combines descriptive and…

This paper presents a brief synopsis of recent trends in moral education and suggests ways in which a blending of idea and product technologies can promote the development of four specific moral sentiments: sympathy, duty, fairness, and self-control. Four integrated strategies that teacher educators can use to help preservice and inservice…

A discussion of distance-delivered foreign language instruction in Wisconsin focuses on the selection of appropriate technology for instructional delivery and on the design of distance instruction. Issues relating to both secondary and postsecondary instruction are examined. The first section examines some of the considerations in selecting…

This publication describes 40 fiction and nonfiction titles for grades 5 through 12 that will get the attention of even the most reluctant readers. Books range from humor and romance to adventure, mystery, and the supernatural. The titles were chosen based on the following criteria: recent publication date; relatively short length; appealing…

These workshop papers address the challenges of alternative credentials, new modes of instruction, and multiple sources of instruction. Following an introduction by Nevzer G. Stacey, "Competence without Credentials: Promise and Potential Problems of Computer-Based Distance Education" (Stephen R. Barley) provides a conceptual framework for the…

Differences between the experiences and perceptions of male and female educational administration professors are examined in this comparative study, which focuses on perceptions of how they obtained their positions and the factors for securing them. Data from a mailed questionnaire of 100 male educational administration professors, which produced…

This report presents survey data, collected from 320 companies, concerning personnel practices and policy related to the employment of college and university graduates. Economic questions specific to the respondents and topical questions of general interest are also presented. The number of companies hiring graduates in 10 bachelors' level and 6…

This annual bibliography of Alaska- and Arctic-related publications received by the Alaska Division of State Libraries is divided into three categories. There are 26 titles in the "Juvenile Fiction" section, 122 in the "Adult Non-Fiction" section, and 19 in the "Adult Fiction" section. Government publications are…

A study was conducted to determine the following: Do the needs of beginning and experienced technical college teachers differ? Do the professional development activities of the two groups differ? and Do the factors important to beginning teachers who leave vocational education differ from those of experienced teachers who leave? The data used in…

This evaluation was undertaken to answer three questions about the Toronto Board of Education's recruitment and selection of elementary and secondary teachers. The questions were: (1) What is the size of the racial minority job applicant pool for teaching positions? (2) Do racial minority job applicants have success rates like other job applicants…

This 1989 report provides a statistical overview of followup surveys concerning college freshmen (in 1985 and 1987) students attending two- and four-year colleges and universities. The report's purpose is to contrast college freshmen responses with those given 2 and 4 years later to better examine how students change during the undergraduate…

This 1990 report provides a statistical overview of followup surveys concerning college freshmen students entering two- and four-year colleges and universities in 1986 and 1988. The study's purpose was to compare student responses as freshmen and later in their college careers. Additionally presented is a description of the methods used in…

This report provides a statistical overview of followup surveys concerning college freshmen entering two- and four-year colleges and universities in 1987 and 1989. The study's purpose was to contrast college freshmen responses with those given 2 and 4 years later to examine how students change during the undergraduate years. Additionally presented…

The final report describes the Michigan Physicians' Conference on Elder Abuse project. The project conference had four major content areas, including: a general introduction to the problem of elder abuse; clinical symptoms of abuse; legal issues; and referral and case management techniques. Training techniques included lectures, group discussion,…