The advertising section of the Proceedings contains the following 14 papers: "Advertising versus Product Publicity: The Effects on Credibility and Purchase Intent" (M. Catherine Chew and others); "Introducing Introductory Advertising Students to the World Wide Web" (Beth E. Barnes); "In Defense of Puffery" (John H.…

Over the past 20 years, library media professionals have worked to move from teaching isolated library skills to teaching integrated information skills. Effective integration of information skills has two requirements: (1) the skills must directly relate to the content area curriculum and to classroom assignments; and (2) the skills themselves…

With the ever growing interest that libraries have in the Internet, the potentials of other computer resources may be overlooked or under-utilized. One such resource is the campus local area network (LAN). For libraries, a campus LAN presents possibilities ranging from simple library promotion to networked databases. The Internet provides…

Research has been conducted which develops case studies on how to engage scientists in partnerships with teachers. Studies have focused on the Internet and the World Wide Web as potential conduits of research results to the classroom, particularly if scientists and teachers were involved in joint creation of Internet-based curriculum and lesson…

Designed as an avenue of communication for mathematics educators concerned with the views, ideas, and experiences of two-year college students and teachers, this journal contains articles on mathematics exposition and education and regular features presenting book and software reviews, classroom activities, instructor experiences, and math…

Pupils in middle schools should have ample opportunities to write with the use of word processors. Legible writing in longhand will always be necessary in selected situations but, nevertheless, much drudgery is taken care of when using a word processor. Word processors tend to be very user friendly in that few mechanical skills are needed by the…

This document contains the welcoming and keynote addresses and selected papers from a 1993 symposium of the International Visual Literacy Association. Topics addressed in the papers include: visual literacy; research methodology and design for content analysis of visual images; multimedia as courseware; design issues in authoring multimedia…

This study examined the effective use of computer stations across the curriculum. Research was conducted in a fourth grade classroom in Lena, a small, rural farming town in northwestern Illinois. Desks were arranged in circular clusters of five. The students moved to five different stations, one of which was an IBM computer mini-lab. The lab, used…

Authorized by the California Department of Education, this report provides an analysis of research-based guidelines for the educational applications of technology and information resources and the communication and learning opportunities made possible by telecommunications. The report specifically addresses current state-of-the art technologies…

The rapid growth of multimedia computing and the Internet, and the entrance of the commercial sector into information and the education sector previously dominated by academic interests, have raised the stakes for arts and humanities computing. In addition, ongoing reductions in funding for arts, humanities and educational research have made it…

Leading professionals in the field discuss instructional design and systems, computer applications in education and training, research and evaluation in instructional technology, future prospects for instructional technology, and professional development. The book contains six parts. A brief outline of instructional development and educational…

This newsletter includes five articles on early childhood education and young children, with particular reference to poor and minority children. "Scientific Literacy Is Child's Play" (Hilaria Bauer) discusses the natural development of scientific literacy in young children through their construction of knowledge and play. "Children of America,…

This theme issue includes five articles that focus on implementing instructional technology in ways that benefit all students, including limited-English-proficient, minority, economically disadvantaged, and at-risk students. "Cruising the Web with English Language Learners" (Laura Chris Green) presents three scenarios using the World…

This document consists of 6 years of newsletters (eight issues) of the Industrial Training and Education Division (ITED) of the Association for Educational Communications and Technology (AECT). The ITED Newsletter maintains communication about professional matters within the Industrial Training and Education Division. This document contains…

Advances in computers and information technology have created huge potentials for cataloging staff to increase efficiency and accuracy, reorganize the work force, change the workflow, streamline costs, and provide better services to patrons. Based on the practices at the University of Nebraska-Lincoln (UNL), this paper discusses what a librarian…