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Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on selling in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding the…
Descriptors: Administrators, Advertising, Behavioral Objectives, Business Administration
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 3 of learning--starting and managing…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Education
Kentucky State Dept. of Education, Frankfort. Office of Resource Management. – 1983
Compiled as a workshop handbook, this guide presents information to help food service program administrators comply with federal regulations and evaluate and upgrade their operations. Part I discusses requirements of the National School Lunch Program, focusing on the "offer versus serve" method of service enacted in 1976 to reduce waste.…
Descriptors: Compliance (Legal), Costs, Elementary Secondary Education, Food Service
Williams, Edwina – 1989
This competency-based module uses the Ocean County (New Jersey) Vocational-Technical Schools curriculum-infused model for infusing basic skills instruction into vocational education. The model demonstrates the relationship of vocational skills to communication, mathematics, and science. The document begins with a philosophy statement; preface; a…
Descriptors: Academic Education, Basic Skills, Business Education, Clothing
Kores, Nancy; Watson, Kathy – 1986
This curriculum guide is designed to ensure student attainment of basic home economics content knowledges and skills that will provide a strong foundation for employment in the fashion industry. Competency/skill and task lists are followed by employability skills charts for the occupations of fashion coordinator and fabric coordinator; the charts…
Descriptors: Advertising, Behavioral Objectives, Clothing, Clothing Design
Alaska State Dept. of Education, Juneau. Div. of Adult and Vocational Education. – 1986
This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…
Descriptors: Advertising, Business Communication, Competence, Competency Based Education
Elliott, Ronald T. – 1988
This guide presents a competency-based curriculum for a high school course in marketing. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with any…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Manitoba Dept. of Education, Winnipeg. – 1982
This teaching guide contains guidelines for conducting five secondary-level marketing cluster courses--Retailing 102, Promotions 202, Relations in Business 202, Management 302, and Marketing Practicum 302. Covered first are goals and objectives, teachers' notes and suggested activities, lists of suggested materials, and guidelines for correlating…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Communication
Rassen, Rachel L. – 1981
This is the seventh in a set of 36 teacher guides to the Entrepreneurship Training Modules and accompanies CE 031 042. Its purpose is to give students some idea of what it is like to own and operate an apparel store. Following an overview are general notes on use of the module. Suggested steps for module use contain suggestions on introducing the…
Descriptors: Administrator Role, Advertising, Business Administration, Business Education
Wray, Ralph D.; Hayden, Margaret B. – 1976
This curriculum guide contains three sections: introduction, curriculum material, and an annotated bibliography. Introductory information provides an overview of the clothing/apparel and accessories merchandising area, aptitudes needed, and career opportunities; discusses potential career ladders, which are divided into entry level, middle…
Descriptors: Administration, Behavioral Objectives, Business Education, Career Ladders
Campbell, Sally R. – 1979
To help students understand consumer concepts, the guide suggests ways of using general merchandise catalogs and other community resources in the classroom. Specifically, the guide aims toward raising living standards by making consumer education part of daily life and preparing young people for economic choices. The document is presented in six…
Descriptors: Catalogs, Class Activities, Community Resources, Concept Formation
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Wood, Charles M.; Suter, Tracy A. – Journal of Marketing Education, 2004
This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…
Descriptors: Business Administration Education, Marketing, Supplementary Education, Computer Assisted Instruction
Ohio State Univ., Columbus. Center on Education and Training for Employment. – 1994
This instructor guide for a unit on customer credit in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding…
Descriptors: Administrators, Behavioral Objectives, Business Administration, Business Education
Boatright, Joyce; Crowley, Jacquelin – 1983
The Sales, Marketing, and Management Division of the Houston Community College System (HCCS) established a task force to identify needs among Houston companies for training/retraining seminars and to determine the role which HCCS should fill in meeting those needs. The task force proposed a marketing study which would meet the following objectives…
Descriptors: Adult Education, Business, College Role, Community Colleges
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst. – 1987
This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…
Descriptors: Behavioral Objectives, Communication Skills, Competence, Course Descriptions
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