The purpose of this project was to present a guide for students to follow in compiling product information and presenting it in the written form of a Merchandise Information Manual. A thirteen-page introduction includes such information as purposes, planning the manual, choosing the topic, rules and specifications, arrangement, footnote and…

In this final working paper of the National Seminar on the Diffusion of New Instructional Materials and Practices conference participants make some general observations about the whole process of diffusion that would be useful to others who are developers or users and who participate in dissemination and implementation activities. Consideration is…

The author defines populations communications as all information, education, and other activities which can produce changes in attitudes and behavior towards contraception, family planning, and population growth. He discusses in this paper the effort made in 27 nations to utilize commercial, profit-making goods and services for the purpose of…

BY QUESTIONNAIRE, FACTS WERE OBTAINED REGARDING 12 CATEGORIES OF MERCHANDISING PERFORMED BY 609 SUPERVISORY AND NONSUPERVISORY PERSONNEL OF 33 DEPARTMENT, LIMITED-PRICE VARIETY, AND GENERAL MERCHANDISING STORES. THIS SAMPLE WAS SELECTED FROM A POPULATION OF 13,643 MERCHANDISING EMPLOYEES, WORKING IN A TOTAL OF 234 FIRMS, IN KING AND PIERCE…

Describes the internship phase of the Supermarket Management Program at College of DuPage in Glen Ellyn, Illinois, which requires the students to view their on-the-job training as an opportunity to think and act like management. (BM)

A solid working relationship between a college bookstore and the campus community must be cultivated. Store management must recognize the needs of students, faculty, and administrators. The bookstore manager can keep up-to-date by participating in campus committees. (MLW)

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

This current overview of optical disk technology describes the evolving marketplace for optical products, the use of libraries as test sites for prototype CD-ROM (compact disk read-only-memory) products, CD-ROM developments, new optical technologies, and advances in magnetics. A list of some compact disk manufacturers and a glossary of terms are…

Determination of an "inflation factor" at the George Washington University Bookstore is described by its general manager. The primary objective of the study undertaken was to arrive at an overall percentage increase in the price of textbooks. (LBH)

By addressing the concept of merchandising, this handbook shows librarians how to turn their young adult collection into one that will attract teenagers. Delivering an introduction to marketing and merchandising concepts, the author shares years of experience as a teen services librarian, combined with the latest studies and research findings on…

This report describes exclusive contractual agreements between businesses and public education agencies. It cites such examples as contracts between school districts and soft drink manufacturers, terming them "schoolhouse commercialism." It also provides data that explain why schools are so attractive to advertisers, and the reasons why…

Companies (N=104) responded to a questionnaire examining their college relations programs. Findings suggested engineers were in extremely high demand and recruiting yields were exceedingly low. Recruiting results showed little variation by company size. Discusses key functions of company college relations programs. (RC)

A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)

Suggests that a child's level of understanding of advertising is a product of family group interaction concerning consumer-related skills and other social experiences that the child brings to viewing situations. (Author/RL)