Argues that copywriting students should be taught to recognize and create an advertising concept before learning to write advertising copy. Outlines a teaching method for creating advertising concepts, and discusses criteria for evaluating them. (MM)

Discusses a national trend toward overtesting and isolated skills testing of young children, an approach growing out of behavioral programs for the handicapped. Advocates treating all children as gifted and providing them with activities encouraging curiosity, creativity, independence, sensitivity, and self-expression. Includes nine references.…

Discusses incorporating current events articles from "Pravda" into Russian language classes in the U.S. as a successful means of attracting students to Russian language programs. In addition, the timely and controversial nature of many of these articles promote stimulating conversational exchanges in the classroom. (SL)

Three different types of student newspapers are offered as examples to help teachers develop a unit on school publications. Creative ideas help children learn interviewing techniques and writing and editing skills while exploring many aspects of journalism. (DF)

There exists a social and educational bias against "practical" activities, and a corresponding snobbery that values theoretical, mainly linguistic intelligence. These misconceptions derive from a misunderstanding of Aristotelian ideas regarding creativity and rationality. (GC)

Creating humorous characters is one way to infuse a language arts program with creativity. (Editor)

Adhering to the rule that "costumes are not clothes" and listing 100 musicals under 8 general categories, this guidebook applies a "crossover system" whereby costumes from one show can easily be altered for any other show within the same category. The eight costume styles used in the guide are labeled: Medieval/Shakespearean;…

This paper explores the ways in which "crafting" experiences shape our relationship to and understanding of the natural world. Crafting is defined as the process of making an item that is useful and aesthetically pleasing. Crafting not only involves some handiwork, but it also has the potential for encouraging environmental awareness.…

59 sixth grade boys and girls were randomly assigned to two treatment groups. E's were exposed to three creative thinking strategies for 360 minutes. Significant favourable effects of training were found on verbal fluency, flexibility and originality, but training by sex interaction effects only on verbal originality. (Author)

Article presents a list of musical activities as a guide for students to explore musical concepts. (RK)

Describes a project in which the children were given the opportunity to produce mosaic life size figures for the office complex of their elementary school. (RB)

Discusses the story, The Witch", and explains that the story is a devilish puzzle which defies rigid interpretation but openly invites complacent students to sift, sort, and contest tidbits of evidence. Suggests how this can be done. (Author/RB)

Reprinted from Native American Arts," 1, published by the U. S. Department of Interior, Washington, D.C. (LS)