A study examined the effects of factors (including television, family, peers, age, and socioeconomic status) on consumer socialization, the process by which individuals develop consumption-related cognitions and behaviors. The specific criterion variables studied included consumer affairs knowledge, puffery filtering, consumer finance management,…

"En peril," a variation of the television game show "Jeopardy," is a team or individual quiz game designed for use in the French language classroom. The game calls for a knowledge of thematic or topical vocabulary, drills a wide range of interrogative constructions, tests general knowledge and cultural information about the target country or…

Student knowledge in a subject area prior to and after instruction has traditionally been assessed by administering a pre- and post-test, usually multiple choice, though recent studies criticize the use of even the best-constructed multiple choice tests. This study assessed college freshmen's knowledge before and after a laboratory experience in…

The Semantic Relation Test (SRT) was administered to 83 undergraduate students at Hamilton College (New York) to test the extent of subjects' knowledge of different relationships between word pairs. The 60 analogy items covered five categories of relationships: antonyms, case relations, class inclusion, part-whole relations, and similars. Three…

A total of 22 girls and 22 boys nearly equally divided between preschool and second-grade levels were asked to give three responses to each of 20 questions concerning what could make them--a same-sex child, an opposite-sex child, and an adult--feel happy, sad, angry, afraid, or surprised. Responses were feel happy, sad, angry, afraid, or…

Questionnaires were mailed to 261 agencies involved in public relations and publicity services, 56 agencies involved in advertising, and public relations directors of 183 corporations and other nonagency organizations in order to determine the knowledge and skill areas important to agency and organizational public relations employers. In an effort…

Defining reading as a constructive process involving an interaction of the reader, the text, and the context, this paper offers a model of student cognitive processing that incorporates research in reading, thinking, teaching, and instructional materials. The first section of the paper provides the theoretical context for developing the model,…

In two phases, this study examined age-related changes in children's knowledge about two familiar domains and how these domains are organized in permanent memory. Forty 5-year-olds and 40 7-year-olds from a small academic community generated exemplars from the animal and cartoon character domains and provided information about sets of animals and…

It is becoming increasingly important to teach students higher-order thinking skills in addition to mere factual knowledge. Recent scientific and technological advances offer significant opportunities to implement more effective teaching of these skills. By investigating intellectual processes, cognitive science has led to a significantly better…

To determine people's use of media during the 1984 presidential campaign, telephone interviews were conducted with 630 heads of households in Dane County, Wisconsin. It was hypothesized that persons with different political orientations would have significantly different media use and attention patterns. The data analysis proceeded in two stages.…

To gain a perspective on the kinds of people who find newspapers and television to be high or low in credibility, a two-phase study combined demographic and other characteristics, media behavior, and attitudes toward the media. The first phase involved a series of focused group discussions, while the second was a national, representative sampling…

A study investigated the readability of current laws for Canadian francophones and anglophones. The 63 subjects were asked to read a variety of brief legal texts available in parallel styles in both languages and to answer questions about the texts' content. Subjects were also surveyed about their preference for a formal or vulgarized style of…

The impact of interest on specific quantitative and qualitative measures was studied by examining the relationship between interest in research methodology by education students and knowledge in the area. The "Study Interest Questionnaire" (Winteler and Sierwald, 1987) and a questionnaire on interest in empirical research methodology were…

The recent interest in reflective teaching has resulted in a number of studies in which reflective teaching is proposed as an important aim to be achieved through teacher education programs. Programs for the development of reflective teaching have been proposed, however, attempts at clarifying the meaning of reflective teaching have been scarce.…

Cumulative school records kept on children generally contain only standardized test scores and random notes concerning conduct, yet some theorists suggest that one of the most powerful tools of assessment is teachers' daily observation. To determine teachers' capability for evaluating their students' reading, a study examined teachers' informal…