Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

The Internet, coupled with technology, has enabled institutions of higher learning to offer online distance education classes to a worldwide student body at an increasing rate. In the next 5 years it is estimated that nearly 90% of universities will offer online classes. Unfortunately, the news is not all that good. Students are now cheating at an…

This study examined the relationship of different assignment structures (i.e., teacher-constructed and student-constructed) on the achievement patterns of 6th-grade gifted and advanced students in a Southwest suburban school. Through a descriptive case study design (Berg, 2004; Merriam, 1988), an action research approach (Stringer, 2004) and…

This study investigated the impact of prior knowledge, writing task, and hypertext format on university students' comprehension of multisource hypertext. Fifty-two students categorized as having high or low prior knowledge studied hypertext consisting of seven component texts on the topic of social influence. Some students were given a summary…

In 2006-2007, we established a writing exercise in two large first-year biology courses. Overall, our exercise, which consisted of multiple drafts of a 500-word essay, offered students a good introduction to how editorial feedback can improve content and style in scientific writing. We discuss our goals, procedures, outcome, and students'…

Outlines letter writing exercises for fifth grade social studies units on the U.S. Revolutionary War period. Students write letters as fictional and nonfictional historical characters from trade books described in article. Objectives include understanding viewpoints and historical events, writing to persuade, and share or seek information.…

A study examined the relationship between writing activities and historical learning by elementary school students. Subjects in schools in the San Francisco Bay area were drawn from third-grade classrooms from a predominantly working class neighborhood, a mixed fourth-grade class of mostly limited-English-proficient children of immigrants from…

Defining risk communication as the "interactive process of exchange of information and opinion among individuals, groups, and institutions,...involving multiple messages about the nature of risk," this Digest argues that risk communication has much to offer instructors of cultural studies composition who want to revive students' sense of…

One composition instructor's purpose is to address, or perhaps, re-dress, the balance of the relationship between teacher and student using a dialogic framework that provides for reciprocity. Her aim is to provoke, to seduce (persuade through passion), and to awaken their incipient sense of wonder at the world and the language that creates this…

This paper discusses the different types of presentations employed in various forms of impromptu and limited preparation speaking assignments in public speaking, interpersonal communication, and argumentation instruction. It also highlights the benefits associated with each activity, for example, improved thinking skills. The paper's presentations…

Courtroom scenes in literature seem to have a special magic with students (probably because of all the trials seen on television, fiction or non-fiction). Students in a composition and literature course at the University of Nebraska, after reading Thomas Hardy's "Tess of the D'Urbervilles," wrote "closing arguments" for either…

After an introduction by James L. Marra explaining the Intellectual Heritage Program at the College of Art and Sciences at Temple University (Philadelphia, Pennsylvania), this paper presents four brief faculty essays describing various techniques that the writers use in their classes in the program. The techniques discussed in the paper are…

Designed for a teacher of social studies at the secondary level (grades 7-12) this curriculum project introduces students to different aspects of Indian culture. Along with introductory elements, the project offers suggestions for assignments and projects for students to complete. The curriculum project begins with brief sections on…

A naturalistic study of 21 college students (at Carnegie Mellon University in Pennsylvania) writing research papers provides detailed analyses of the roles that notetaking, planning, goal-setting, and revising play in students' approaches and examines whether these "high investment" reading and writing processes lead to higher quality…

An exercise in ghostwriting--a process where the reader completes a section of the text in the reader's head based on clues in the text--was used in freshman composition and upper-level composition classes to get students to concentrate on their reading processes. In this assignment, a short story was chosen from which different portions of the…