Human adults usually respond faster to their own faces rather than to those of others. We tested the hypothesis that an implicit positive association (IPA) with self mediates self-advantage in face recognition through 4 experiments. Using a self-concept threat (SCT) priming that associated the self with negative personal traits and led to a…

Background: It has been proposed that motivational responses outside people's conscious awareness can be primed to affect academic performance. The current research focused on the relationship between primed evaluative letters (A and F), explicit and implicit achievement motivation, and cognitive performance. Aim: Given the evaluative connotation…

Current theories of consciousness assume a qualitative dissociation between conscious and unconscious processing: while subliminal stimuli only elicit a transient activity, supraliminal stimuli have long-lasting influences. Nevertheless, the existence of this qualitative distinction remains controversial, as past studies confounded awareness and…

This paper reports three studies of bilingual lexical processing, using the semantic competitor priming (SCP) method of Lee and Williams (2001). Study 1 found a trend of within-language SCP effect for Chinese-English bilinguals with both higher and lower levels of vocabulary knowledge. There was also a cross-language SCP effect, but this was…

A quasi-experimental action research with a pretest-posttest same subject design was implemented to determine if there is a different effect of the flash card method and the multisensory approach on kindergarteners' achievement in sight word recognition, and which method is more effective if there is any difference. Instrumentation for pretest and…

Visual word identification requires readers to code the identity and order of the letters in a word and match this code against previously learned codes. Current models of this lexical matching process posit context-specific letter codes in which letter representations are tied to either specific serial positions or specific local contexts (e.g.,…

In four experiments, we investigated whether masked stimuli in priming experiments are subjected to early or to late selection. In Experiment 1, participants classified four target-pictures as being small or large. In line with early selection accounts, prime-pictures with a different perceptual appearance as the experienced targets did not elicit…

The scope of linguistic planning, or the amount of linguistic information that speakers can prepare in advance for an utterance they are about to produce, is highly variable. Distinguishing between possible sources of this variability provides a way to discriminate between accounts of language production that assume structurally incremental and…

Professional women's identity integration--the perceived compatibility between work and gender identities--plays a role in how task or relationship information is processed. Seventy female business school students were primed with either their professional or their gender identity. Business women with higher identity integration showed an…

We used a syntactic priming paradigm to show priming effects for active and passive forms in monolingual Spanish-speaking four- and five-year-olds. In a baseline experiment, we examined children's use of the "fue"-passive form and found it was virtually non-existent in their speech, although they produced important elements of the form. Children…

Four experiments investigated the origin of associative and categorical memory illusions by comparing the effects of study and test associations on Deese/Roediger-McDermott (DRM) and categorized lists. Experiments 1 and 2 found that levels of false recognition with both list types were increased by manipulations that facilitated the generation of…

Over the past 20 years, there has been a debate on the effectiveness of virtual reality used for learning with young children, producing many ideas but little empirical proof. This empirical study compared learning activity in situ of a real environment (Real) and a desktop virtual reality (Virtual) environment, built with video game technology,…

Traditional theories of Semitic morphology hold that two abstract morphemic units, the root (e.g., "k-t-b") and the word pattern (e.g., "-i-aa-"), are the basis for word formation (e.g., "kitaab" [book]). Previous lexical processing studies in Hebrew and Arabic have confirmed the independent morphemic status of these two units, and the root in…

Using the same-different task, Perea, Dunabeitia, Pollatsek, and Carreiras (2009) showed that digits resembling letters ("leet digits"; e.g., 1 = "I", 4 = "A") primed pseudoword strings (e.g., "V35Z3D-VESZED"), but letters resembling digits ("leet letters") did not prime digit strings (e.g.,…

Recent interest has been drawn to the separate components of recognition memory, as studied by event-related potentials (ERPs). In ERPs, recollection is usually accompanied by a late, parietal positive deflection. An earlier, frontal component has been suggested to be a counterpart, accompanying recognition by familiarity. However, this component,…