In order to study the influence of need for orientation and media gratifications on media use and media effects in political communication, two previous surveys were studied to compare the causal modeling approach and the contingent conditions approach. In the first study, 339 personal interviews were conducted with registered voters during a…

The performances of three groups of neonates on the Brazelton Neonatal Behavioral Assessment Scale were compared to determine if cultural differences exist. Subjects were 90 full term, healthy infants; 30 born in Puerto Rico, 30 black and 30 white born in Florida who were administered the scale within the first two days of life. Eight summary…

This paper reviews the literature concerning a conceptual model that specifies the antecedent variables that produce selective exposure and the mediating variables that justify why a person selectively exposes himself or herself to information. Two advantages accrue from the model described in the literature. First, the model enhances the…

The primary purpose of this study was to replicate and extend research in the area of teachers expectancies toward an adult education population in a remedial course, the General Technical Review Course at a military base in the Southeastern United States. The students, 68 blacks, 27 whites, and 12 Spanish speakers were initially administered an…

At present, the interaction-oriented approach dominates psychiatric research and clinical practice in conjoint family therapy and also permeates much of the work in family and group sociology. This paper focuses on the communication variables which have been measured in family interaction therapy, the ways in which family interaction investigators…

This is the "Coordinator's Book," written to accompany the "Participant's Book of the Classroom and Instructional Management Program" developed by the Central Midwestern Regional Educational Laboratory. This book is divided into the following units that are also represented in the "Participant's Book:" (1) changing classroom behavior without…

This paper empirically evaluates the proposition that political conformism, specifically structural, passive, psychological, and defensive conformism, is a function of exposure to mass media. Secondary analysis of data from the National Opinion Research Center's 1975 General Social Survey revealed a significant relationship between TV viewing and…

Ninety-six male and female undergraduates participated in a test of the influence of sex role on performance in a masculine task. Subject sex, norm (challenging or not challenging), and experimenter (male, female, or no experimenter present) were varied in a 2 x 2 x 3 design. When challenged, subjects worked more successfully in the presence of a…

In this study, naturalistic patterns of parent-child interaction were unobtrusively observed in supermarkets to describe characteristics of breakfast cereal selection by 516 family units. The interaction sequence was summarized into five dimensions: initiating party, tone of initial message, type of response, type of consequence, and references to…

Literature related to behavior modification is surveyed to draw implications for the diagnosis and treatment of reading deficits and for the inservice and preservice training of reading teachers. A 39-item bibliography is included. (AA)

A developmental model is proposed and incorporated with exchange theory to further explain the position of the second generation in considering dependency needs of both the first and third generations. What literature exists deals primarily with dependency needs of children or at best, attitudes toward older people. Questions are raised and some…

Speech and communication departments at several universities currently offer behavioral training programs aimed at reducing communication-related anxiety. Traditionally, these programs involve the use of a "systematic desensitization" training method. An alternative behavioral training method is found in "conditioned…

This study investigated the impact of the major and minor modes of a melody on perceptions of shots in a short videotape. One hundred forty-six undergraduate communications students from Queens College in New York were exposed to the experimental situation. Three variables were manipulated: the first shot portrayed a male actor who had either a…

This paper examines the uses that students can make of knowledge and skills in speech communication and brings together representative evidence concerning communicative abilities and employment and comment on the improvement in public understanding of the field. The unifying aim is to provide a rationale for speech communication as career…

Recent behavioral research has challenged the relationship between speech organization and the communication variables of source credibility and attitude change. Two hundred eighty-seven students comprising six discussion sections of a basic speech course were exposed to videotaped versions of three separate speech conditions: a 30% disorganized…