Research sponsored by the Advanced Research Projects Agency of DOD under contract No. 92OF-9717 and monitored by the Air Force Office of Scientific Research under contract No. AF 49(638)-1237.

Study reported to the Western Psychological Association (Long Beach, California, April 1966).

This monograph examines the impact of media advertising on the poor. The first half of the report discusses research on the conceptual styles of the poor, mass communication among the poor, and advertising and the low-income consumer. The second half describes the methodology and results of a study of the advertising evaluation capacity and…

Most educators have not studied the research evidence regarding creativity and know little about the personality characteristics of creative people. Research has shown, for example, that creative people are aesthetically sensitive, imaginative, and flexible. They are also self-reliant individualistic, independent, and perceptive, and have a…

This report describes the cognitive procedures which a group of Australian stipendiary utilize in court to make decisions. The study was based on an assumption that magistrates represent a group of professionals whose work involves making decisions of human significance, and on an assumption that the magistrates' own perceptions of their ways of…

A study replicated Robert Sommer's classic work of library table seat choices, showing that people given defensive instructions chose end seats while people given offensive instructions chose middle seats. In a followup study, defensiveness was measured in college students who were asked where they typically sat at library tables. This study found…

Whereas rigorous quantitative methods (in experimental methods, data interpretation, concept formation, hypothesis construction) and formal style and format are essential in theory verification research, their applicability centers on the fact that in theory verification research, it is necessary to determine whether the strategies used for…

The phenomenon of crowd behavior at sports events is examined in this paper. Previous treatments of why spectators enjoy watching sports events are examined, showing that these studies have largely ignored the potential role of intraaudience influence processes. A brief literature review notes the role of feedback between the communication event…

A study sought to determine the effects of reading deficiency on the interpersonal relationship needs of regular and remedial readers as composite groups and on elementary and secondary school remedial and regular readers as age groups. Elementary and secondary school students were randomly selected and tested on the Gates-MacGinitie Reading Tests…

Since statistics on television viewing and television ownership suggest that this medium is a pervasive and powerful influence on most people's lives, it is potentially informative to identify and study that relative handful of people who are not regularly exposed to television, identifying their defining characteristics. In contrast to previous…

Research developments in learning theory over the past fifty years have led to principles of behavior which have been shown in innumerable applied settings to be valuable in analyzing and modifying human behavior. When applied to flying training using simulators, these principles suggest that a significant contribution could be made in improving…