This article introduces asset-based innovation in rural education (ABIRE) as a framework for rethinking school improvement in rural communities and integrates the ethics of care as a conceptual lens to view improvement efforts. Rather than focusing on external problems or shortcomings, ABIRE centers the strengths, relationships, and resources already present in rural contexts. The framework offers a relational and locally responsive approach to educational change by drawing on principles from the ethics of care, improvement science, and asset-based community development. Through asset mapping, educators and leaders can engage in cycles of inquiry that are grounded in place and driven by care. Ultimately, ABIRE invites school leaders to move beyond policy mandates and data metrics to embrace a vision of education that honors community, fosters belonging, and supports sustainable transformation in rural schools.