Explores a social marketing system approach which provides a useful structure in which to analyze the dynamics of the field of adult education. Examines micromarketing, macromarketing, social marketing, adult learner goals, society's goals, funding, and philosophical implications for adult education. (CT)

Argues that apparent incompatibilities between social exchange and developmental perspectives can be resolved by using evolutionary theories to extend the logic of social exchange. Discusses the implications of an expanded evolutionary perspective on social exchange and development, proposing that developmental context and genetic relatedness may…

Uses social exchange theory to explore communication in the adjustment process of transferees during the first three months at new locations. Develops descriptions of the process by which transferees learn their roles. Explores the impact of feedback and communication relationships on adjustment and the impact of social support as a buffer against…

Study examines the classes of variables identified in D. L. MacMillan and G. M. Morrison's (1984) multicomponent model for research on sociometric status in special education. Results are discussed with reference to social-exchange theory, as an integrative basis for research on children's sociometric status. Implications for mainstreaming…

This study examined the linkages among girls' best friendships and romantic relationships and accounted for the level of dating involvement as a moderating variable. Social exchange and Sullivan's socioemotional theories served as guides in this process. Questionnaires were administered to 446 girls aged 15-19 years. Results showed that: (a)…

In this article, the author describes how the quest for external funding has dominated academic science and argues that today's scientists should think about pledging allegiance to traditional academic values. Enthusiasm for the pre-Cold War model of the university can probably not be justified in utilitarian terms or explained as a consequence of…

Network structures both enable and constrain the development of social relations. This research investigates these features by comparing the development of commitments in structurally enabled and structurally induced exchange relations. We integrate ideas from the theory of relational cohesion and the choice process theory of commitment. In an…

Introduction: Heightened concerns about industry influence on continuing medical education (CME) have prompted tighter controls on the management of commercial funding and conflict of interest. As a result, CME providers must closely monitor their activities and intervene if bias or noncompliance with accreditation standards is likely. Potential…

Resource-dependence theory is a theory of organization(s) that seeks to explain organizational and interorganizational behavior in terms of those critical resources that an organization must have in order to survive and function. The theory focuses on the following: resources; the flow or exchange of resources between organizations; those…

Theories of social interaction and lifelong learning have been advanced by K. Lewin, J. Moreno, T. Sarbin, J. W. Thibaut and H. H. Kelley, R. S. Perinbanayagam, and B. Dervin. From this research lifelong learning can be seen as an affective and cognitive activity that occurs in the life-space of the actor in response to positive or negative field…

One way to implement theory into existing public relations classes is to utilize the Process of Public Relations model developed by L. W. Long and V. Hazleton. The use of the model in the classroom is important because the model stresses the interdependence between the public relations practitioner and the organization. The model begins by…

"Reciprocity," a social simulation game based on exchange theory, was developed by the author to study the dynamics of power relationships in the context of marriage and the family. The simulation can be manipulated to test specific aspects of three major exchange formulations: Blau's social exchange formulation; Emerson's…

This paper describes a therapy analogue experiment in which an interviewer's interpretation of a client's presenting problem was systematically varied along dimensions suggested by causal attribution theory. Subjects were 64 undergraduate students with the same presenting problem of unassertiveness. They were given two different interpretations of…

The evaluation of rewards and costs incurred in the context of interaction is central to equity and exchange theories of interpersonal behavior; however, the question of how this assessment is affected by the anticipation of future interaction has not been directly investigated. If the maintenance of equity in relationships is important, then the…

Several theoretical approaches have been offered to explain the phenomenon of reciprocity: trust-liking, social exchange, and modeling. The emphasis of previous research on self-disclosure reciprocity (descriptive reciprocation), the intimacy of the facts an individual reveals about him- or herself, stems largely from the fact that these…