Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)

Administrators in New Haven (Connecticut) keep citizens and school personnel informed about what the schools are teaching by holding citywide curriculum forums, scheduling one day a month for teachers to discuss curriculum issues with subject-matter supervisors, maintaining a Parents Center, and forming curriculum advisory councils. (Author/MLF)

Discusses sources which provide information on data relating to physical properties of materials. Includes a list of seven organizations (six in Great Britain and one in Germany) providing such data. Includes problems in searching for information, suggesting that computer searches may solve some of the problems. (JN)

Discusses a formal course designed to acquaint students with major sources of chemical information and with procedures for their efficient use. In addition, the place that such a course has in the chemistry curriculum is considered. (Author/JN)

Discusses library searching of chemical literature from an industrial user's viewpoint, focusing on differences between academic and industrial researcher's searching techniques of the same problem area. Indicates that industry users need more exposure to patents, work with abstracting services and continued improvement in computer searching…

Explores assumptions behind local control of public schools by elected boards of education, e.g., existence of personal choice, availability and use of information, power to intervene in school affairs and willingness to exercise that power, and ability to create stable environment in which organizational changes can be sustained. (AH)

Directed at the candidate seeking a permanent position in physiology. Reviews qualifications candidate must have and lists sources of information about the present job market and agencies through which the candidate's availability may be made known. (Author/JN)

Discusses art teachers' information needs and outlines optimal library research strategies for retrieving various sorts of information. Included is an annotated bibliography of reference sources for art teachers. (AM)

Study of 488 students in teacher preparation programs at 8 Canadian universities indicated: (1) unrealistic beliefs about youth are fairly widespread among prospective Canadian teachers; (2) some such beliefs are related to mass media stereotypes of youth; (3) respondents place confidence in mass media as sources of reliable information.…

Discusses difficulties involved in locating sources of statistical information on public libraries in Canada and describes a study conducted to identify and evaluate various sources of such information. An 18-item bibliography is provided. (CHC)

Recognizes the media's influential position in policymaking. Compares two traditional approaches to involving social scientists in policymaking with a policy analysis approach for identifying strategies to deal with social issues. Considers the interplay between the mass media and policymakers, interest groups, the public, and policy analysts.…

Discusses how a writer can communicate scientific research results accurately. The author describes the procedures of the scientific method that are used to conduct valid research and suggests that writers consult experts to evaluate the validity of new research. (AM)

The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…

The information collection and dissemination facilities and activities of 20 regional and international organizations involved in higher education are described. A brief statement of the purpose and scope of each organization is given, with its library resources and documentation and information services described. (Author/JMD)

The author suggests that student teachers make use of computerized literature retrieval to efficiently gather ideas, teaching strategies, and curriculum materials. Focusing on the ERIC database, he explains how to map out a multifaceted online search strategy and briefly discusses costs and document delivery. (SJL)