Results of a survey show that all of the employers surveyed were apparently trained to use "tough talk" to control employees. In an experimental case described in the article, the application of behavioral technology to business problems resulted in tremendous payoffs, both to employer and employee. (Author/SC)

Discouraging results may occur through the heavy reliance on public service campaigns for changing knowledge, attitudes, and behavior of the intended audience. Evidence is provided to show that a variety of channels are more useful than public service mass media alone for effecting behavioral change. (Author)

Evaluation results of a program (Infant School Program at New York University Medical Center) serving 40 multihandicapped preschool children over a 3-year period are given. Originally presented with accompanying slides, the paper lists goals of early childhood education and describes methods of data collection and program procedures. Ss were…

Problems and strategies in implementing classroom token economy systems as a means of behavior modification are reviewed. Discussed is the importance of such factors in the original token plan as the reinforcement schedule, and time-out procedures. Among implementation issues considered are observing and counting behaviors. (CL)

An analysis of educational research which indicates that behavior modification principles can be used to change or increase complex cognitive and interpersonal behaviors. (Author/HB)

An innovation adoption process paradigm is presented in four stages. Users (1) are aware of a specific need, (2) relate to the logical continuity between previous approaches and the innovation, (3) assess evidence of positive value, and (4) integrate the innovation with their personal and social lives. (Author/MLF)

Article evaluated two different and opposing theories of education, environmentalism vs. stoicism, and how they influence individual behavior. (RK)

Three conceptualizations of creativity, including a mental abilities approach, an ego-analytic levels analysis approach, and an attitudinal self-concept approach, were each translated into sets of self-statements which could be modeled and rehearsed. Subjects' self-reports indicated they felt more creative but this was not reflected in…

In this study 303 elementary school teachers were given a 20-item Likert scale with a five-choice response mode. Results indicated a somewhat positive attitude toward behavior modification. Other variables considered were age and educational level. (Author/BW)

The social interactions of three children were studied in a nursery school classroom. Collections of cards termed "mixies" were used as response consequences. By the third session, each child performed target behavior everytime he had an opportunity to do so. (HMV)

Concentrated cigarette smoke served as an aversive agent in the treatment of 89 habitual cigarette smokers. A factorial design assessed the incremental efficacy of three procedures as a function of client characteristics. Findings are interpreted as support for the principle of tailoring therapeutic procedures to individual differences. (Author)